Thoughtful work for ambitious brands.

A selection of brand identity projects crafted through storytelling and creative direction, in partnership with clients.

Close-up of a textured paper with a circular logo containing a stylized map design in red and white, and partially visible text 'ULTRREY' in purple.
Close-up of a jar of hot chili jam from The Spice Witch with a red metallic lid and a dark label featuring a witch silhouette and product details.
Brand logo and design for 'Mr Smith' with a silhouette of a witch with a pointed hat, holding a spoon, against a red circle, and the text 'The Spice Witch' on textured paper background.
A collection of spicy chutney labels featuring a black background with gold and colorful accents. Each label displays a different flavor such as caramelized onion marmalade, garlic and fennel mustard, hot chili jam, mango and chilli chutney, carrot a
Close-up of a logo design featuring the phrase 'North Berwick Trust' in blue, with part of a blue arc, and the text 'MR SMITH' in pink and black at the top left corner.
Sketches of logos and symbols for North Berwick Trust, including a lighthouse, a flower, a sunrise, and an anchor, on a piece of paper.
Open booklet displaying North Berwick Trust branding guidelines, including logo, stationery, signage, social media icons, templates, and design instructions, with pages numbered and detailed graphic examples.
A colorful sticker with the words 'moon llamas' in playful, rounded letters, alongside smiling cartoon characters of a moon and llamas, on a textured gray background.
Colorful pattern of stylized smiling faces of children and adults in pink, green, and teal outlines, creating a cheerful repeating design.
Diagram of a modular road system with interconnected roads on a green background
Sketches of the words "mini french" in different styles, including speech bubbles and cartoon faces.
Letterhead designs for Mini Languages, each with cartoon faces of children, contact information, and the tagline 'it's never too early to get a head start.' One letterhead has a white background with a red footer, and the other has a white background
Promotional flyer for Mini Languages promoting their language classes for children. The flyer highlights benefits like early language acquisition, including French and Spanish, and features photos of children and teachers in learning activities. The
Hand-drawn sketches and notes on a page, including words like "mini" and "miniature," along with speech bubbles, symbols, and scribbles.
A colorful gift voucher with cartoon illustrations of happy children and text promoting language learning for kids.
Mini Languages logo with cartoon faces and the words MUNO FRENCH, MUNO LANGUAGES, MUNO SPANISH in colored boxes.
A presentation slide showing a website layout for 'Loretto Venue Hire', with sections for iconic buildings, accommodation, arts and events spaces, sports facilities, and meeting rooms, displayed on a mobile device and desktop view.
A desktop MacBook, a tablet, and a smartphone display the Loretto campus map and information. The devices are decorated with green plants on a light gray background.
Comparison of existing and refreshed brand marks for Loretto, showing the old logo with uppercase pink 'MR SMITH' and the new logo with a simplified crest with a red cross and green laurel leaves.
A detailed layout of website or app design including menus, links, and icons for a school branding project. Contains various screens with menus, search bars, social media icons, and content sections for Loretto School.
Various website design mockups for Loretto, showcasing different homepage layouts with menus, images, and text elements for school information and services.
Stack of red and black branding guideline booklets with the title "JR Joinery" on the cover.
Close-up of a printed page with colorful text and a partially visible logo, including the words "JR JOINERY" and "Brand Identity."
A man wearing a red jacket, sunglasses, and a red hat, holding a banner that reads "USA International Ice Swimming Association" in a snowy landscape with mountains in the background.
Design sketch of a blue stylized flame or teardrop shape for branding, with client and project information in the top left corner.
Two certificates of completion from the International Ice Swimming Association, one with a blue frame and one with a wooden frame, placed on a gray surface with a pen beside the certificate with the blue frame.
Cover of a brand guidelines booklet from the International Ice Swimming Association, with a mountain landscape and icy water on the cover, and the IISA logo featuring a stylized blue ice spike.
Four colored versions of the same logo for Harkcon Master Performance, with a stylized eagle head with wings made of stars, and the text 'HARKCON' in large font and 'Master Performance' below it.
Four icons of YouTube logos in different colors and styles, arranged in a grid on a gray background.
Line drawing of a fish with blue outlines, surrounded by pink circles on a white background, with text in the top left corner reading 'MR SMITH' and associated project and client information.
A blue and white skateboard with a large wheel graphic design and the text 'Giro di Salba' on the top part, laid on a textured surface, with branding information in the top left corner.
Stacks of business cards for the Giro di Alba cycling event, featuring a blue and white design with a bicycle wheel illustration, event details, a QR code, and social media icons.
Packaging of fish and chips with battered fish fillet, chips, green peas, mushy peas, lemon wedge, and pea mash on a plate.
A set of four printed documents about branding guidelines. The first document features the title 'Section 1 Brand Identity' with a water splash background. The second document has blue text 'Get Hooked' with an illustrated fish and bubbles. The third
A hand-drawn illustration with the words 'Get Hooked' inside a speech bubble, and a fish drawn below, with bubbles around the fish.
Yellow background with the words "GET HOOKED" in large blue letters and a blue fish outline below. Small text in black at the top left corner says "Client: Get Hooked" and "Project: Brand Identity" with a pink and yellow logo that reads "MR SMITH".
Designs with the phrase "Get Hooked" and a fish illustration in different colors and backgrounds.
Sheet with the word 'Genius' in different styles and sizes, with some variations like 'Genius Brewing', 'Genius Craft Lager', 'Genius Craft Light', and 'Rugby Genius'.
Yellow background with drawings of scientific and artistic sketches, including mathematical formulas, chemical structures, and anatomical drawings. Overlaid text features the logo 'MR SMITH', client 'Genius Brewing', project 'Brand Identity', and a q
Two cans of Genius Brewing craft lager, gold in color with black text, droplets of water on the surface, featuring branding and product information.
Collection of images and sketches related to Leonardo da Vinci's handwritten notes and drawings, including the Vitruvian Man and handwriting samples, alongside text explaining the use of Da Vinci's handwriting style in a font for the branding project
Multiple electronic devices showing the Environmental Port Index website on a green background
Open magazine with pages showing environmental and branding guidelines, featuring images of landscapes, charts, and text.
Design sketches and notes for a logo with the text "Emma Ready" in various styles, including circular, square, and triangular icons, with annotations on font, colors, and design ideas.
Design presentation slides for Emma Ready's brand identity project, including logo concepts, color palette, typography, and application examples, with color schemes in blue, red, yellow, and black.
Close-up of a handwritten blue text saying "Emma" with a red line crossing it out, on textured paper. Top left corner has a no. 1 logo in pink, with the texts "Client: Emma Ready" and "Project: Brand Identity". Bottom left corner states "© Emma Ready
A promotional flyer for Digimap, a geospatial data service supported by the University of Edinburgh, showing a woman holding a colorful map on her laptop, a satellite image of a coastline and land, and various text describing the service.
Four open printed booklets on a gray surface, showing various pages with images and text, including a topographical map, a photo of a woman with a color map, and pages with text and line drawings.
Stack of booklets titled 'Brand Toolkit 2019' featuring a man sitting outdoors in front of a modern building, holding a laptop with a map displayed on the screen.
Design template featuring the words "eco" and a simple cartoon bird illustration, with the company logo "MR SMITH" and project details in the upper left corner.
Colorful pattern of stylized birds with round bodies, small beaks, and two vertical legs, arranged in a grid, with different background colors
Two framed posters for Active Backs, placed on a grey surface with a pen on the left side. The posters feature the Active Backs logo, address in Edinburgh, contact details, and the slogan 'feel great, live longer.'
A poster with the logo 'MR SMITH' in pink, featuring text at the top left that says 'Client: Active X' and 'Project: Brand Identity'. The poster includes stylized text that reads 'ACTIVE BACKS' and icons of a plus sign, a medical cross, and a person
Thumbnail preview of a presentation about Active X Clinics, showing slides with brand guidelines, logo usage, icons, and digital app features, including a computer and smartphone displaying the Active X app interface.
Diagram showing various human poses, including a main pose with arms outstretched and a sequence of four less bent over poses, with labels indicating the poses and their movement degrees.
Cover page of a brand style guide for Mr. Smith, featuring a cityscape photograph with blue sky, mountains, and buildings, and the text '56° North'.
The image features a light gray background with overlapping screens displaying a website for 56° North, a communications consultancy. The website's header includes the company logo, navigation menu, and a blue banner with an image of houses and trees
Two open pages of a branding style guide magazine with sections on brand voice, visual identity, and color hierarchy. The left page shows a silhouette of a bridge against a sunset sky, and the right page contains images and graphics with text about v
Two blank letterhead sheets with the logo '56° North' at the top, and a footer containing copyright and registration information.
A computer screen, tablet, and smartphone displaying a website for Chase bank, with colorful text and a background of partially visible people and greenery.
Screenshots of a website displayed on a laptop and two smartphones, showcasing a colorful, modern design for Chase's recruitment and talent acquisition services. The website features sections like 'Customer Engagement,' 'Collaborative Working,' and '
Cover page of a brand guidelines booklet for Chase, titled 'Brand guidelines 2023', with a colorful gradient design on the cover
Open brand style guide with two pages visible, featuring a cityscape with bridge at sunset on the left page and a colorful infographic with a pie chart color hierarchy on the right.
Two letterhead designs from Mr. Smith with contact information, featuring a light gray background and pink logo, with one letterhead showing a curved bottom edge and the other a straight edge.
Open brand style guide book lying on a dark gray surface. The guide contains sections on icons and graphic devices, with illustrations of icons and design elements.
Sheet of branded labels for Genius Brewing with different logo styles and beer names, including Craft Lager, Craft Light, and Rugby Genius.