LavaFast - Brand refresh and launch
LavaFast
Lavafast have established themselves as the laundry service of choice for elite luxury yachts and villas in the southwest of Mallorca, including Palma. In 2017 the business was taken over by new owners, who wanted to evolve the brand and re-launch. I helped them keep enough of their existing identity intact, whilst modernising and lifting it to reflect their ambitions. The initial re-brand was supported by a set of style guides, essential items such as vehicle livery, digital tools and stationery, and promotional materials for outdoor and print advertising.
Activities
Identity design
Brand style guide
Vehicle livery
Stationery
Outdoor signage
Early concept (for completely new brand)
Early concept (for completely new brand)
Early concept (for completely new brand)
Early concepts in colour (for completely new brand)
Final master brand - A hybrid of concept 2 and the existing LavaFast mark
Style guidelines
Business card design
Flyer design
Roller banner design
Vehicle livery
We approached Andy to assist us with our marketing when we started our new business venture - a laundry service in Mallorca. From the marketing approach and branding strategy through to graphic design of logos, the website and other marketing material, Andy delivered a comprehensive service of an extremely high quality. He also liaised with our service providers to ensure the correct logo designs were provided in the correct formats.
Throughout the project, his work was of a high standard, he added tremendous value through creative suggestions for improvements and he always provided us with various options to consider. His approach enabled us to start our business with with a robust, coherent branding strategy and many of our business associates and even competitors commented on the freshness, clarity and high quality of our branding material.
I would happily recommend him for any of the above marketing/branding activities - it was an absolute delight working with him and we would not hesitate to use him again in future for any subsequent requirements.
Anton Jooste, Director
Lavafast
Find out more - https://www.lavafast.es