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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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    <image:image>
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      <image:title>Services</image:title>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.mrsmith-creative.com/about</loc>
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    <lastmod>2025-08-20</lastmod>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Andy Smith - Creative Director at Mr Smith Creative.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/7dc495e2-7db1-49d7-a77d-74e69f3382cf/Testimonial+Highlights_6.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-01</lastmod>
    <image:image>
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      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/dd14896b-1fab-4c4b-9db4-a60f2db9975d/Testimonial+Highlights_8.png</image:loc>
      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/efe75adb-1aa7-457b-b8cd-64b83adde567/Testimonial+Highlights_10.png</image:loc>
      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/mr-smith-aerial</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/fb2d4491-cf58-4fbb-9d61-0424191e0bdc/MR+SMITH+cyan.png</image:loc>
      <image:title>Mr Smith Aerial - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/112e9240-eedf-4958-b8d7-ab25dc18f0ce/1752660739455.jpeg</image:loc>
      <image:title>Mr Smith Aerial - Make it stand out</image:title>
      <image:caption>Mr Smith Aerial in action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1691403846767-T1KXYV41FGCIG0BGUOFF/Impact_Dunard_Centre_Pano_60+web.jpg</image:loc>
      <image:title>Mr Smith Aerial</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1691142212344-C33CGIVTBC5LBBHNGQTV/AndrewSmith-SummerSolsticeHumeCastle.jpg</image:loc>
      <image:title>Mr Smith Aerial</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1691142172929-HC46H6MTHYCU9MPU2OUG/Castle+Stalker+2.jpg</image:loc>
      <image:title>Mr Smith Aerial</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1691142271129-GCS807GSNGIJ2SN4323R/Clearing+in+Binning+Memorial+Woods+-+Andrew+Smith.jpg</image:loc>
      <image:title>Mr Smith Aerial</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1691403742161-T071CPUP0Q9A02AF1KYX/Fringe+by+the+Sea+%C2%A9+Mr+Smith+Aerial+-+8+PICFAIR.jpg</image:loc>
      <image:title>Mr Smith Aerial</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1691142264201-WOB9VEZOSNWRK7M8IKOG/Tantallon+20.jpg</image:loc>
      <image:title>Mr Smith Aerial</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1691142262496-A2H70AIOLCLPB2ZPSYRI/Tynninghame+Estuary.jpg</image:loc>
      <image:title>Mr Smith Aerial</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1691142269322-6XNPQ5GLCHHY1S30M9W7/Windermere+%C2%A9+Mr+Smith+Aerial+-+9+copy.jpg</image:loc>
      <image:title>Mr Smith Aerial</image:title>
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  <url>
    <loc>https://www.mrsmith-creative.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/9dc6bf58-1bcd-44ac-8ea0-b6e446914338/Website+Banner+-+Desktop.jpg</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Scroll down to read the stories behind these projects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/2e4d25a5-e53c-479d-9c80-5adc5efb5d83/Website+Case+Study+Thubnails_.jpg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>North Berwick Trust – A New Identity Rooted in Place</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1939938b-1c7b-4af3-82cb-edb34c51e2ee/Website+Case+Study+Thubnails_3.jpg</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>James Jones &amp; Sons - A History of Innovation Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/232e5a6e-b5ad-453a-b2c1-e73589d0a564/Website+Case+Study+Thubnails_5.jpg</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Scottish Mountain Rescue - Report Design, Creative Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/2a2e7890-d1c6-4ee2-a041-8390aa1ec292/Screenshot+2025-07-31+at+17.23.08.png</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Turning Plastic Waste into Art for Plastic Free July</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/93dcf6f9-89a0-4df1-b99c-68088195439d/Website+Case+Study+Thubnails_7.jpg</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>56° North - Brand Identity System</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/cf94a461-53d3-47a8-a798-3c61b6560556/Website+Case+Study+Thubnails_9.jpg</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Loretto School - Full Brand Refresh and Marketing Rollout</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/8e908644-80d8-4238-8469-5ee68eb7143f/Website+Case+Study+Thubnails_11.jpg</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>James Jones &amp; Sons - A fifth-generation business to a modern, unified identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/f5d4a336-0544-4bfc-b2f4-8a6657f45493/Website+Case+Study+Thubnails_13.jpg</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Bringing Marine Fest to Life with Underwater Imagination</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/5e3e8649-9136-41d8-98db-ae7c0ae04b26/Website+Case+Study+Thubnails_15.jpg</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>A Pinch of Personality: Brewing a Magical Identity for Artisan Condiments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/94440b13-f6eb-48ce-ad25-4805c69340da/Website+Case+Study+Thubnails_2.jpg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>EPI - Charting a Course for Cleaner Ports</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/ac10c598-c5ae-4b2e-b304-d9468667a00a/Website+Case+Study+Thubnails_4.jpg</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Maitri Trust - Refreshing the Identity of a Global Education Charity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/9a843e70-d61f-481f-8faf-7e0d755f02ca/Website+Case+Study+Thubnails_6.jpg</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>The Scottish Seabird Centre - 25th Anniversary Brand Identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/267b0923-02ee-4ca3-b818-8e680a92422b/Website+Case+Study+Thubnails_8.jpg</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Encouraging People in Scotland to Take Short Walks Instead of Driving</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/6759dbee-dfdb-47e3-a7c5-d4e418aae0a6/Website+Case+Study+Thubnails_10.jpg</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>From Mini French to Mini Multilingual</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/9c81a9ce-9f6c-4edb-b7e3-c10381785c01/Website+Case+Study+Thubnails_12.jpg</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Branding a Value Seafood Range with Shelf Appeal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/41f945f9-0b12-4eca-9385-7b6a3871d7e3/Chase+Images_21.jpg</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Beyond Clinical: Rebranding CHASE with Colour, Clarity and Confidence</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/b0461766-4eee-4fd6-b03d-5ba91d8f532e/Website+Case+Study+Thubnails_16.jpg</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Rebranding a Healthcare Practice That Puts People First</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/case-study-north-berwick-trust</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/4617b0ed-63a3-456a-90be-5685887edf91/Website+Case+Study+Thubnails_.jpg</image:loc>
      <image:title>Case Study: North Berwick Trust – A New Identity Rooted in Place</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/b3054ccb-92bf-4906-85c9-571a87da58d8/Big+Portfolio+North+Berwick+Trust_.jpg</image:loc>
      <image:title>Case Study: North Berwick Trust – A New Identity Rooted in Place</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/6c865756-4693-4bec-ba3f-15060f8eba17/Big+Portfolio+North+Berwick+Trust_3.jpg</image:loc>
      <image:title>Case Study: North Berwick Trust – A New Identity Rooted in Place</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/9cbf4f82-0ed9-4f5b-9e8c-89e2f3854d18/Big+Portfolio+North+Berwick+Trust_4.jpg</image:loc>
      <image:title>Case Study: North Berwick Trust – A New Identity Rooted in Place</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/10fbb2e0-dc54-4a04-b880-0433a6545c5c/Big+Portfolio+North+Berwick+Trust_6.jpg</image:loc>
      <image:title>Case Study: North Berwick Trust – A New Identity Rooted in Place - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/case-study-epi</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/d967f14f-c54f-4ea8-a76b-43c63786497e/Website+Case+Study+Thubnails_2.jpg</image:loc>
      <image:title>Case Study: The Environmental Port Index - Charting a course for cleaner ports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/bafc3a43-eab3-4d2e-8c8c-9ff10d0c2be4/EPI+v1_4.jpg</image:loc>
      <image:title>Case Study: The Environmental Port Index - Charting a course for cleaner ports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/5307f378-92f7-4d50-b55d-d53d1ae123ec/EPI+v1_.jpg</image:loc>
      <image:title>Case Study: The Environmental Port Index - Charting a course for cleaner ports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/af55367f-1138-4bfb-a314-1996ee966608/EPI+v1_7.jpg</image:loc>
      <image:title>Case Study: The Environmental Port Index - Charting a course for cleaner ports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754053800537-9EY7BY5O5V9RERA9IAPI/EPI+v1_2.jpg</image:loc>
      <image:title>Case Study: The Environmental Port Index - Charting a course for cleaner ports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754053800899-PBYVAOWUVS314QDS9FM3/EPI+v1_3.jpg</image:loc>
      <image:title>Case Study: The Environmental Port Index - Charting a course for cleaner ports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754053828686-H468RCAUVEL7K2MGTBBW/IMG_4114.PNG</image:loc>
      <image:title>Case Study: The Environmental Port Index - Charting a course for cleaner ports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754053802625-1A0CWD8NMBJR45YJ25LB/EPI+v1_6.jpg</image:loc>
      <image:title>Case Study: The Environmental Port Index - Charting a course for cleaner ports</image:title>
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  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/case-study-jamesjoneshoi</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/7daa8cb3-ae1b-483e-aa99-c3f35151729f/Website+Case+Study+Thubnails_3.jpg</image:loc>
      <image:title>Case Study: James Jones &amp; Sons - A History of Innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/36cb766d-98d9-4dc5-991b-f7114c54f3ae/Website+Case+Study+Thubnails_3.jpg</image:loc>
      <image:title>Case Study: James Jones &amp; Sons - A History of Innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/9275f8e9-4e26-4991-bcfc-e85440b53979/James+Jones+v1_6.jpg</image:loc>
      <image:title>Case Study: James Jones &amp; Sons - A History of Innovation</image:title>
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    <loc>https://www.mrsmith-creative.com/case-study-scottish-seabird-centre-25</loc>
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      <image:title>Case Study: The Scottish Seabird Centre – 25th Anniversary Brand Identity</image:title>
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      <image:title>Case Study: The Scottish Seabird Centre – 25th Anniversary Brand Identity</image:title>
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      <image:title>Case Study: The Scottish Seabird Centre – 25th Anniversary Brand Identity</image:title>
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      <image:title>Case Study: The Scottish Seabird Centre – 25th Anniversary Brand Identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Study: The Scottish Seabird Centre – 25th Anniversary Brand Identity</image:title>
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    <loc>https://www.mrsmith-creative.com/case-study-56north</loc>
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    <lastmod>2025-08-17</lastmod>
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    <loc>https://www.mrsmith-creative.com/case-study-awwww</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2025-08-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Study: A Wee Walk Works Wonders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mrsmith-creative.com/case-study-loretto</loc>
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    <lastmod>2025-08-06</lastmod>
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      <image:title>Case Study: Loretto - Rebranding Tradition for Tomorrow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mrsmith-creative.com/case-study-mini-languages</loc>
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    <priority>0.75</priority>
    <lastmod>2025-08-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Study: Mini Languages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754059008102-QNSWD36UDLLQXZK1EQL6/Big+Portfolio+Mini+Languages_8.jpg</image:loc>
      <image:title>Case Study: Mini Languages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754059009650-8AO0FQFDB7STQP4K9BXP/Big+Portfolio+Mini+Languages_9.jpg</image:loc>
      <image:title>Case Study: Mini Languages</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754059009999-7NEDOCBYMH8T3SG0CY8G/Big+Portfolio+Mini+Languages_10.jpg</image:loc>
      <image:title>Case Study: Mini Languages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754059012265-G0GK0PMY79C4HDZGDJEC/Big+Portfolio+Mini+Languages_12.jpg</image:loc>
      <image:title>Case Study: Mini Languages</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754059012095-6OLHDG49K6E7YS4DF68D/Big+Portfolio+Mini+Languages_13.jpg</image:loc>
      <image:title>Case Study: Mini Languages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754059014010-EIW6FM93OOQJG06H7BVU/Big+Portfolio+Mini+Languages_14.jpg</image:loc>
      <image:title>Case Study: Mini Languages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754059014702-V9V82WBFEI9W1X5GOG45/Big+Portfolio+Mini+Languages_15.jpg</image:loc>
      <image:title>Case Study: Mini Languages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754059015424-7G8ZSWAZ8ICPI36N4IWY/Big+Portfolio+Mini+Languages_17.jpg</image:loc>
      <image:title>Case Study: Mini Languages</image:title>
    </image:image>
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    <loc>https://www.mrsmith-creative.com/james-jones-and-sons-brand-refresh</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
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      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/d9c40f15-077f-46e3-82f8-cbc88ffbfcdf/James+Jones+v1_31.jpg</image:loc>
      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/ada924e8-0c63-40b0-8e7f-e35dcf6dd637/James+Jones+v1_44.jpg</image:loc>
      <image:title>Case Study: James Jones &amp; Sons Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/93e41063-cfa7-4912-96c5-216b5323faf5/James+Jones+-+Exhibition+2.jpg</image:loc>
      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/a176de0c-41ca-4e95-bb98-df3f5c0ad022/James+Jones+v1_51.jpg</image:loc>
      <image:title>Case Study: James Jones &amp; Sons Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/f3afe874-7394-46bf-9e33-6cf3bfcb1d52/James+Jones+v1_.jpg</image:loc>
      <image:title>Case Study: James Jones &amp; Sons Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754059579588-UCPTI77H5FLUODLVF8FO/James+Jones+Poster.jpg</image:loc>
      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754059583759-S6AV9DY1JAR1LDZR5AV3/James+Jones+v1_14.jpg</image:loc>
      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754059584312-FJV5VC8GUZW5NVZG33BW/James+Jones+v1_26.jpg</image:loc>
      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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    <image:image>
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      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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      <image:title>Case Study: James Jones &amp; Sons Brand Refresh</image:title>
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  </url>
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    <loc>https://www.mrsmith-creative.com/case-study-get-hooked</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-06</lastmod>
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      <image:title>Case Study: Get Hooked</image:title>
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      <image:title>Case Study: Get Hooked</image:title>
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      <image:title>Case Study: Get Hooked</image:title>
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      <image:title>Case Study: Get Hooked</image:title>
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  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/case-study-marine-fest</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-06</lastmod>
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      <image:title>Case Study: Marine Fest</image:title>
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      <image:title>Case Study: Marine Fest</image:title>
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      <image:title>Case Study: Marine Fest</image:title>
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      <image:title>Case Study: Marine Fest</image:title>
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      <image:title>Case Study: Marine Fest</image:title>
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      <image:title>Case Study: Marine Fest</image:title>
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      <image:title>Case Study: Marine Fest</image:title>
    </image:image>
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      <image:title>Case Study: Marine Fest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754060583156-CKD5TVJR47INN1TPTOSF/MarineFest+-+Social+Media+Posts+v1_4.jpg</image:loc>
      <image:title>Case Study: Marine Fest</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754060584756-PUM9I4AXNP3ZMG5H2LH7/MarineFest+-+Social+Media+Posts+v1_5.jpg</image:loc>
      <image:title>Case Study: Marine Fest</image:title>
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  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/case-study-chase</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/f917aafd-a1f1-4693-bff0-f176aacfc314/Website+Case+Study+Thubnails_14.jpg</image:loc>
      <image:title>Case Study: CHASE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/5b812a48-d546-41b7-b6fa-660f092c6cd1/Chase+Mock+Ups_4.jpg</image:loc>
      <image:title>Case Study: CHASE</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/c468652e-751e-4ccb-910f-adae0dbd35c5/Chase_Mock_up_v7.jpg</image:loc>
      <image:title>Case Study: CHASE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/d7daabf3-e6be-4f6b-9d23-1403c3b39dc5/Chase+Mock+Ups_25.jpg</image:loc>
      <image:title>Case Study: CHASE</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/53fb0580-27c2-4c73-a1b0-dee4bf0a14d8/Big+Portfolio+Mock+Up+Medacy_2.jpg</image:loc>
      <image:title>Case Study: CHASE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/2edfbb6a-90a5-4e4b-b55b-891ddbb31a32/Chase+Images_21.jpg</image:loc>
      <image:title>Case Study: CHASE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/4bd89c79-72be-4d22-8bfd-bb37da92975d/Chase+Images_2.jpg</image:loc>
      <image:title>Case Study: CHASE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754060928271-PP2YVTDF3U4RT5XW37AB/Chase+Flyer+1.jpg</image:loc>
      <image:title>Case Study: CHASE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754060928685-GA5NI4WHPC33SYNF2U1R/Chase+Flyer+2.jpg</image:loc>
      <image:title>Case Study: CHASE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754060929928-0TS1X4HVT3Y523OR5LSX/Chase+Mock+Ups_31.jpg</image:loc>
      <image:title>Case Study: CHASE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754060930811-G4OGKY190CDXOC9ED3FU/Chase+Mock+Ups_32.jpg</image:loc>
      <image:title>Case Study: CHASE</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754060931749-RBSZ6UABEKM57EK7ZJ6A/Chase+Mock+Ups_33.jpg</image:loc>
      <image:title>Case Study: CHASE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754060932532-D68GT8IRIKUK4NNZKD8L/Chase+Mock+Ups_34.jpg</image:loc>
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      <image:title>Case Study: CHASE</image:title>
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    <lastmod>2025-08-06</lastmod>
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      <image:title>Case Study: The Spice Witch</image:title>
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      <image:title>Case Study: The Spice Witch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Study: The Spice Witch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754061486974-PPZ7YY65YFP7LEOKZESQ/Big+Portfolio+Mock+Up+Spice+Witch_3.jpg</image:loc>
      <image:title>Case Study: The Spice Witch</image:title>
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    <lastmod>2025-08-06</lastmod>
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      <image:title>Case Study: Active X - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/327a74c3-d777-4bf6-8f2f-15714a22d67b/Active+X+Mock+Ups_13.jpg</image:loc>
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      <image:title>Case Study: Active X</image:title>
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    <loc>https://www.mrsmith-creative.com/case-study-chase-plastic-free-july</loc>
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    <priority>0.75</priority>
    <lastmod>2025-08-11</lastmod>
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      <image:title>Case Study: CHASE –Turning Plastic Waste into Art for Plastic Free July</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/ecf031a6-3f62-4fbf-82db-c54da6d40021/CHASE+Plastic+Free+July+Case+Study+Visuals+v1_.jpg</image:loc>
      <image:title>Case Study: CHASE –Turning Plastic Waste into Art for Plastic Free July</image:title>
      <image:caption>The CHASE team’s month of recyclable plastic waste, ready to be turned into something extraordinary.</image:caption>
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    <image:image>
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      <image:title>Case Study: CHASE –Turning Plastic Waste into Art for Plastic Free July</image:title>
      <image:caption>Frame by frame sequence of plastic swirling into a heart shape for Plastic Free July 2023.</image:caption>
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    <image:image>
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      <image:title>Case Study: CHASE –Turning Plastic Waste into Art for Plastic Free July - 3.	Editing the Frames – Stop motion magic in progress using Adobe Premiere Pro.</image:title>
      <image:caption>Editing the Frames – Stop motion magic in progress using Adobe Premiere Pro.</image:caption>
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      <image:title>Case Study: CHASE –Turning Plastic Waste into Art for Plastic Free July - Heart Taking Shape – Building the animation one tiny movement at a time.</image:title>
      <image:caption>Heart Taking Shape – Building the animation one tiny movement at a time.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754922845534-WI7PJID5GPKKCEIS3FSJ/CHASE+Plastic+Free+July+Case+Study+Visuals+v1_6.jpg</image:loc>
      <image:title>Case Study: CHASE –Turning Plastic Waste into Art for Plastic Free July - Organising the Assets – Every piece of plastic catalogued and ready for animation.</image:title>
      <image:caption>Organising the Assets – Every piece of plastic catalogued and ready for animation.</image:caption>
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    <image:image>
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      <image:title>Case Study: CHASE –Turning Plastic Waste into Art for Plastic Free July - Turtle Layout – Arranging plastic waste into the Plastic Free July turtle silhouette.</image:title>
      <image:caption>Turtle Layout – Arranging plastic waste into the Plastic Free July turtle silhouette.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754922848528-018M5BRUXP4CUUAQORUS/CHASE+Plastic+Free+July+Case+Study+Visuals+v1_8.jpg</image:loc>
      <image:title>Case Study: CHASE –Turning Plastic Waste into Art for Plastic Free July - Animation Frames: Turtle&amp;nbsp;– Plastic pieces coming together to form the turtle for Plastic Free July 2024.</image:title>
      <image:caption>Animation Frames: Turtle – Plastic pieces coming together to form the turtle for Plastic Free July 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754922874867-NKZBNN2THYK7WTQUM681/Chase_PFJ2-23_IG_v1.jpg</image:loc>
      <image:title>Case Study: CHASE –Turning Plastic Waste into Art for Plastic Free July - Final Heart Animation Still&amp;nbsp;– The completed 2023 heart design, looping with a “beating” effect.</image:title>
      <image:caption>Final Heart Animation Still – The completed 2023 heart design, looping with a “beating” effect.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588779bf197aeaa6b4b11b39/1754922872060-5FKACWYE5T8HCHCJFXN5/Plastic+Free+July+2024+-+Turtle+v1.png</image:loc>
      <image:title>Case Study: CHASE –Turning Plastic Waste into Art for Plastic Free July - Final Turtle Animation Still&amp;nbsp;– The 2024 turtle design, swimming out of frame to close the animation.</image:title>
      <image:caption>Final Turtle Animation Still – The 2024 turtle design, swimming out of frame to close the animation.</image:caption>
    </image:image>
  </url>
</urlset>

