<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.mrsmith-creative.com/aboutus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/3a06add3-660c-424d-8138-174f5416de8f/Mr+Smith+Creative+Work+Examples</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/547e2032-2f25-434b-9882-34a7bc5f63da/Joined+Up+Thinking</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/95d57be5-06b4-4d84-8a36-d2601623111a/LoRes+-+08.09.23+-+THE+PERMANENT+PICTURE+-+Headshots+_+Behind+Scenes+-_-6.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/16d8114f-ad70-46b1-9d36-6c25fc7f7866/Mr+Smith+Creative</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/5d78c2b5-6689-4703-9eaf-2d10c14c5fa8/Websiet+16x9+banners_2.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/77d9e57a-3193-4eb9-9f7f-a96f32486569/Website%2BBanner%2B-%2BDesktop.jpg.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/3215c51a-c0d7-454e-8f3e-32a340d5b3e5/Scottish_Mountain_Rescue_Cover</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/47fce3eb-c059-4746-badd-c64acbe30fbe/JJ+Hero+Pic.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/af15eac2-9d4c-41d9-bab3-0156f6d98bed/Big%2BPortfolio%2BNorth%2BBerwick%2BTrust_.jpg.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/a6b24113-644d-4821-81ad-1b1c8df19ab6/EPI+HEro+Pic.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/dbd7d217-accb-45d5-8ea5-06ffbea13f4e/SSC_Magazine_April_2025_v12_ISSUU-1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/ba18e25f-438f-4a97-b35c-f85167eae601/Chase+Cover+Pic.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/46978a37-c297-4616-8b9e-4c0a4e07e29d/Case+Study+-+Get+Hooked9_B.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/ad8f8d77-7322-414d-b461-6c5f3aef40b0/Big+Portfolio+Mock+Up+Spice+Witch_8_16x9.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/a06542ec-d3af-47cd-bb9b-52bdebca0d97/A+Wee+Walk+Works+Wonders+at+the+Scottish+Parliament</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/837638bd-a9d0-4e65-a448-5915d5ba062c/SIZED+D%26ADs.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/60ab2b2c-462b-4c16-a6cd-9309af0a0c39/SIZED+Roses.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/dd67baa9-0c23-4111-b801-8404d42b67df/SIZED+Dreams.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/e2fe1d79-c33d-415a-81e1-6fb8d6f8533f/SIZED+MSSAs.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/759c2ab6-c870-44cd-a472-4d4aeceb20f7/SIZED+Nods.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/024eed16-92fb-4d88-bb8e-5adbbe7616a7/SIZED+SCAs.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/9372bbd2-513d-4480-95c2-a541dff99bce/Skyrise+Logo+Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/e839e427-0561-4b5b-baae-6a549586e72f/Cardeo+Logo+Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/0a84aa40-05f0-4158-8764-3e2ca69647d8/Stoats+Logo+Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/8c124506-68af-4a77-a209-10b068a32e50/CWG26_Wide_RGB_Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/0ece894d-c334-4b51-bfe7-1a4b0e0a0842/EPI+Logo+Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/04208295-b652-4349-8230-989944f2e6c0/Allica_Bank_Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/e2a4ffca-01c9-4967-818b-6edce3319bcd/Black-SMR-Badge-RGB.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/4817617f-bffb-42b2-9a9d-ff3cfa7052bb/Mini+Languages+Logo+Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/68ed2132-35c8-4d50-8222-430835196024/Genius+Black+Logo.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/0ddafca4-75d8-4509-98e4-c3af4fc76167/SSC+Logo+Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/4168015b-ba49-4f98-9401-0678dc410b3c/eyebright.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/d18c36c4-50cc-4038-94e3-4bbc88b3f5ef/ELC+Logo+Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/65f15724-654b-4a28-81de-e06ae7c9e8da/Get+Hooked+Logo+Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/07bef519-c249-4169-90fa-382f37854e74/Harkcon+Logo+Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/26075035-fd8f-4164-9016-9f8668966c03/Chase+Logo+Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/f716e6f9-5278-485e-9e80-972add191d4b/JJ+Logo+Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/4b936cb6-45e2-40cc-986b-88c9da34a89e/tandem-logo-Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/4e2eae3e-26ab-4e6c-bc20-a1de9c59e220/56%C2%B0+North+Logo+Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/54f935b6-15cf-4c52-8416-32ab0424649a/Maitri+Trust+Logo+Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/5cb302b5-88f9-41b1-a4db-61abba6e8fa4/Transform+Logo+Black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/d4394feb-fc90-42ff-bd41-3724783d414e/CBBC+Logo+Black.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/our-services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/3d0aa161-ceb0-4841-91f9-e08c1e5e3217/Header+Grid+for+Mobile.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/brand-identity-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/206433c6-731d-4870-bab4-6282baab885a/Big+Portfolio+Mock+Up+Ultreya_3.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Close-up of a textured paper with a circular logo containing a stylized map design in red and white, and partially visible text 'ULTRREY' in purple.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/f45bd388-b765-44f2-adc9-e483f6c63c72/Big+Portfolio+Mock+Up+Spice+Witch_7.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Close-up of a jar of hot chili jam from The Spice Witch with a red metallic lid and a dark label featuring a witch silhouette and product details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/1cbda713-ed71-4072-bfd8-a664ef6f5273/Big+Portfolio+Mock+Up+Spice+Witch_.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Brand logo and design for 'Mr Smith' with a silhouette of a witch with a pointed hat, holding a spoon, against a red circle, and the text 'The Spice Witch' on textured paper background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/2348dcea-9c64-42c8-b287-8846e536ced6/Big+Portfolio+Mock+Up+Spice+Witch_3.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>A collection of spicy chutney labels featuring a black background with gold and colorful accents. Each label displays a different flavor such as caramelized onion marmalade, garlic and fennel mustard, hot chili jam, mango and chilli chutney, carrot and caraway relish, maple and chilli mustard, mellow chili jam, plum and red onion relish, cranberry orange and chilli relish, smokey tomato relish, spiced cherries, and spiced pineapple chutney. The labels also show the brand name 'The Spice Witch' with a witch logo and the text 'Hand-crafted in East Lothian.' There are decorative gold swirls on the edges.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/e28adf26-02bb-46bc-b026-ec4a9e0bb988/Big+Portfolio+North+Berwick+Trust_.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Close-up of a logo design featuring the phrase 'North Berwick Trust' in blue, with part of a blue arc, and the text 'MR SMITH' in pink and black at the top left corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/7bddd7c6-b1da-403d-a66e-837c72b25762/Big+Portfolio+North+Berwick+Trust_3.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Sketches of logos and symbols for North Berwick Trust, including a lighthouse, a flower, a sunrise, and an anchor, on a piece of paper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/cde441ea-07e0-4b6a-9ac4-997f76f4412b/Big+Portfolio+North+Berwick+Trust_6.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Open booklet displaying North Berwick Trust branding guidelines, including logo, stationery, signage, social media icons, templates, and design instructions, with pages numbered and detailed graphic examples.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/b587a95f-def9-4273-bef1-afa44a1d89a5/Big+Portfolio+Mini+Languages_.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>A colorful sticker with the words 'moon llamas' in playful, rounded letters, alongside smiling cartoon characters of a moon and llamas, on a textured gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/18539c6f-5cfc-42ad-9dc8-70eaed839d4f/Big+Portfolio+Mini+Languages_9.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Colorful pattern of stylized smiling faces of children and adults in pink, green, and teal outlines, creating a cheerful repeating design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/9cf5bcda-04a3-458c-a23c-b2ad174d2d9a/Big+Portfolio+Mini+Languages_20.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Diagram of a modular road system with interconnected roads on a green background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/1f04304d-98a5-4bc4-8fa3-2e026f99070c/Big+Portfolio+Mini+Languages_11.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Sketches of the words "mini french" in different styles, including speech bubbles and cartoon faces.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/be126b6f-cec2-491b-95e3-9cadf9aaa20b/Big+Portfolio+Mini+Languages_8.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Letterhead designs for Mini Languages, each with cartoon faces of children, contact information, and the tagline 'it's never too early to get a head start.' One letterhead has a white background with a red footer, and the other has a white background with a wooden frame.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/92eb5bf0-cc33-43a7-a288-2dc34143ff8d/Big+Portfolio+Mini+Languages_12.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Promotional flyer for Mini Languages promoting their language classes for children. The flyer highlights benefits like early language acquisition, including French and Spanish, and features photos of children and teachers in learning activities. The flyer contains colorful icons of smiling faces and is directed at parents in Edinburgh. The website www.minifrench.co.uk is included.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/ed9aff56-f643-4f61-9fad-4633020ed868/Big+Portfolio+Mini+Languages_10.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Hand-drawn sketches and notes on a page, including words like "mini" and "miniature," along with speech bubbles, symbols, and scribbles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/5af2ef9a-6532-42b0-a303-13abd3aba469/Big+Portfolio+Mini+Languages_13.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>A colorful gift voucher with cartoon illustrations of happy children and text promoting language learning for kids.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/08513148-6080-4e71-bd03-489bf15690f1/Big+Portfolio+Mini+Languages_4.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Mini Languages logo with cartoon faces and the words MUNO FRENCH, MUNO LANGUAGES, MUNO SPANISH in colored boxes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/3f9bf348-a5e8-4166-a463-f4fb20d49279/Big+Portfolio+Loretto+-+Brand+Refresh_10.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>A presentation slide showing a website layout for 'Loretto Venue Hire', with sections for iconic buildings, accommodation, arts and events spaces, sports facilities, and meeting rooms, displayed on a mobile device and desktop view.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/071c2551-7d47-466a-b7c4-93f6d3efcf29/Big+Portfolio+Loretto+-+Drone+Shots_.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>A desktop MacBook, a tablet, and a smartphone display the Loretto campus map and information. The devices are decorated with green plants on a light gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/285ff642-47d7-48af-8531-5f3d064d2ea3/Big+Portfolio+Loretto+-+Brand+Refresh_2.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Comparison of existing and refreshed brand marks for Loretto, showing the old logo with uppercase pink 'MR SMITH' and the new logo with a simplified crest with a red cross and green laurel leaves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/fee08578-0d87-46f9-a5e4-a3885cd15abc/Big+Portfolio+Loretto+-+Brand+Refresh_5.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>A detailed layout of website or app design including menus, links, and icons for a school branding project. Contains various screens with menus, search bars, social media icons, and content sections for Loretto School.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/91be4b8c-29fc-4db5-8c09-449178e724e8/Big+Portfolio+Loretto+-+Brand+Refresh_7.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Various website design mockups for Loretto, showcasing different homepage layouts with menus, images, and text elements for school information and services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/80f384c5-1f6e-4414-9638-7d632043ba6a/Big+Portfolio+Mock+Up+JR+Joinery+v1_.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Stack of red and black branding guideline booklets with the title "JR Joinery" on the cover.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/6b4ca3a4-a878-4d13-a8da-3ff8cc1c351a/Big+Portfolio+Mock+Up+JR+Joinery+v1_5.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Close-up of a printed page with colorful text and a partially visible logo, including the words "JR JOINERY" and "Brand Identity."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/24c00d7b-2e8b-4157-b1a8-ea4558262209/IISA+v1_6.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>A man wearing a red jacket, sunglasses, and a red hat, holding a banner that reads "USA International Ice Swimming Association" in a snowy landscape with mountains in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/d6b55da3-c08d-45c2-b12b-0d442ac31b1c/IISA+v1_.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Design sketch of a blue stylized flame or teardrop shape for branding, with client and project information in the top left corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/945678f6-f629-4059-918e-c8ed997fd1f9/IISA+v1_3.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Two certificates of completion from the International Ice Swimming Association, one with a blue frame and one with a wooden frame, placed on a gray surface with a pen beside the certificate with the blue frame.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/ec3d6e78-f827-4f10-b816-f59a330e6ec4/IISA+v1_4.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Cover of a brand guidelines booklet from the International Ice Swimming Association, with a mountain landscape and icy water on the cover, and the IISA logo featuring a stylized blue ice spike.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/5c35b270-430f-4e4b-920f-18be47681c2d/Mock+Up+Harkcon+v1_2.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Four colored versions of the same logo for Harkcon Master Performance, with a stylized eagle head with wings made of stars, and the text 'HARKCON' in large font and 'Master Performance' below it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/ae42b137-8016-434d-b333-cec1e0355968/Mock+Up+Harkcon+v1_6.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Four icons of YouTube logos in different colors and styles, arranged in a grid on a gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/f67203a1-0fcf-45b8-bec7-6e0891cdefd9/Glenburn+Advisory+v1_.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Line drawing of a fish with blue outlines, surrounded by pink circles on a white background, with text in the top left corner reading 'MR SMITH' and associated project and client information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/a649240b-0500-421b-b835-478a7a60c9b6/Giro+Di+Alba+JPEGS_.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>A blue and white skateboard with a large wheel graphic design and the text 'Giro di Salba' on the top part, laid on a textured surface, with branding information in the top left corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/107639cb-4f6a-476b-97ec-db39c56facf8/Giro+Di+Alba+JPEGS_3.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Stacks of business cards for the Giro di Alba cycling event, featuring a blue and white design with a bicycle wheel illustration, event details, a QR code, and social media icons.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/f58079aa-a7d8-4253-8f83-802e7e4945ff/Big+Portfolio+Mock+Up+Get+Hooked_6.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Packaging of fish and chips with battered fish fillet, chips, green peas, mushy peas, lemon wedge, and pea mash on a plate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/95abdbca-7c33-4662-97fd-7a1f95a14437/Big+Portfolio+Mock+Up+Get+Hooked_4.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>A set of four printed documents about branding guidelines. The first document features the title 'Section 1 Brand Identity' with a water splash background. The second document has blue text 'Get Hooked' with an illustrated fish and bubbles. The third document shows color palette options with circles in blue, gray, and black shades. The fourth document displays food photographs, including plates of fried food and sandwiches.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/29d6806b-4cd7-4108-b8eb-6a94ae002117/Big+Portfolio+Mock+Up+Get+Hooked_2.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>A hand-drawn illustration with the words 'Get Hooked' inside a speech bubble, and a fish drawn below, with bubbles around the fish.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/eb6fc7bb-a6a7-4ffd-9402-1b58f51080bd/Big+Portfolio+Mock+Up+Get+Hooked_.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Yellow background with the words "GET HOOKED" in large blue letters and a blue fish outline below. Small text in black at the top left corner says "Client: Get Hooked" and "Project: Brand Identity" with a pink and yellow logo that reads "MR SMITH".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/ab452945-0ddb-4de0-9c13-640e648d62cd/Big+Portfolio+Mock+Up+Get+Hooked_7.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Designs with the phrase "Get Hooked" and a fish illustration in different colors and backgrounds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/a9c18cfa-1c90-41e0-902b-0201d3579470/Big+Portfolio+Mock+Up+Gen%21us+v1_3.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Sheet with the word 'Genius' in different styles and sizes, with some variations like 'Genius Brewing', 'Genius Craft Lager', 'Genius Craft Light', and 'Rugby Genius'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/d12caf1d-1c4b-45cb-891b-ff4fe72c502a/Big+Portfolio+Mock+Up+Gen%21us+v1_.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Yellow background with drawings of scientific and artistic sketches, including mathematical formulas, chemical structures, and anatomical drawings. Overlaid text features the logo 'MR SMITH', client 'Genius Brewing', project 'Brand Identity', and a quote by Schopenhauer: 'Talent hits a target no one else can hit. Genius hits a target no one else can see.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/2d8dc7ad-abf3-4173-8ae9-12855e9f1948/Big+Portfolio+Mock+Up+Gen%21us+v1_5.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Two cans of Genius Brewing craft lager, gold in color with black text, droplets of water on the surface, featuring branding and product information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/3d827c56-db4c-4fab-95b7-73af9ce5fc2c/Big+Portfolio+Mock+Up+Gen%21us+v1_4.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Collection of images and sketches related to Leonardo da Vinci's handwritten notes and drawings, including the Vitruvian Man and handwriting samples, alongside text explaining the use of Da Vinci's handwriting style in a font for the branding project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/79651726-d356-4f4f-8f27-781b086f9274/EPI+v1_4.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Multiple electronic devices showing the Environmental Port Index website on a green background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/f4c29cea-6b96-4345-afca-ccb289ebe31f/EPI+v1_3.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Open magazine with pages showing environmental and branding guidelines, featuring images of landscapes, charts, and text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/724215ec-5999-43b1-b2b4-197cfbf42568/Emma+Ready+v1_.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Design sketches and notes for a logo with the text "Emma Ready" in various styles, including circular, square, and triangular icons, with annotations on font, colors, and design ideas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/767f03d1-0e56-40cf-9478-3b055fd56704/Emma+Ready+v1_5.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Design presentation slides for Emma Ready's brand identity project, including logo concepts, color palette, typography, and application examples, with color schemes in blue, red, yellow, and black.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/4b31c07d-ff75-41ee-8a4c-a8e88e9ecae1/Emma+Ready+v1_2.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Close-up of a handwritten blue text saying "Emma" with a red line crossing it out, on textured paper. Top left corner has a no. 1 logo in pink, with the texts "Client: Emma Ready" and "Project: Brand Identity". Bottom left corner states "© Emma Ready."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/cb8672d2-9f08-4a7e-aa5c-5dc365ef6a9a/Big+Portfolio+Mock+Up+Evviva+DigiMap+v1_3.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>A promotional flyer for Digimap, a geospatial data service supported by the University of Edinburgh, showing a woman holding a colorful map on her laptop, a satellite image of a coastline and land, and various text describing the service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/8adf882a-5e48-4978-8a90-d8258d7957ac/Big+Portfolio+Mock+Up+Evviva+DigiMap+v1_2.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Four open printed booklets on a gray surface, showing various pages with images and text, including a topographical map, a photo of a woman with a color map, and pages with text and line drawings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/bb565ace-a7c6-49be-a2a4-78e04b114ab3/Big+Portfolio+Mock+Up+Evviva+DigiMap+v1_.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Stack of booklets titled 'Brand Toolkit 2019' featuring a man sitting outdoors in front of a modern building, holding a laptop with a map displayed on the screen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/733efb7a-8eaa-4547-bce1-338d7c6127c2/Eco+Opera+Mock+Ups_2.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Design template featuring the words "eco" and a simple cartoon bird illustration, with the company logo "MR SMITH" and project details in the upper left corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/d19407b1-7c26-44b9-b854-3537c2f85a14/Eco+Opera+Mock+Ups_3.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Colorful pattern of stylized birds with round bodies, small beaks, and two vertical legs, arranged in a grid, with different background colors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/826d3c7c-7ca0-451e-8ae6-dd87627adc7b/Active+X+Mock+Ups_16.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Two framed posters for Active Backs, placed on a grey surface with a pen on the left side. The posters feature the Active Backs logo, address in Edinburgh, contact details, and the slogan 'feel great, live longer.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/ba1eff80-a47b-4145-a1b0-2ddb94c35e61/Active+X+Mock+Ups_13.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>A poster with the logo 'MR SMITH' in pink, featuring text at the top left that says 'Client: Active X' and 'Project: Brand Identity'. The poster includes stylized text that reads 'ACTIVE BACKS' and icons of a plus sign, a medical cross, and a person with a line through it, indicating health or medical themes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/d8955549-6a54-46ed-9652-ae66862cd6b0/Active+X+Mock+Ups_17.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Thumbnail preview of a presentation about Active X Clinics, showing slides with brand guidelines, logo usage, icons, and digital app features, including a computer and smartphone displaying the Active X app interface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/e2620296-b11d-4754-9637-1a59d5eded3c/Active+X+Mock+Ups_18.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Diagram showing various human poses, including a main pose with arms outstretched and a sequence of four less bent over poses, with labels indicating the poses and their movement degrees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/de927982-d001-4581-adf3-f95051da2d9c/56%C2%B0+North+-+Brand+RefreshBig+Portfolio+Mock+Up+v1_D.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Cover page of a brand style guide for Mr. Smith, featuring a cityscape photograph with blue sky, mountains, and buildings, and the text '56° North'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/806ff700-9666-4148-b744-1fadd66815da/56%C2%B0+North+-+Brand+RefreshBig+Portfolio+Mock+Up+v1_A.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>The image features a light gray background with overlapping screens displaying a website for 56° North, a communications consultancy. The website's header includes the company logo, navigation menu, and a blue banner with an image of houses and trees. Text on the screens describes the company and provides options like 'Find Out More' and 'Specialist Experts.' The top left corner contains pink text with the client name, project details, and the bottom left corner includes a copyright notice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/daa8d2d9-6480-418d-9b6d-0745256d10a6/56%C2%B0+North+-+Brand+RefreshBig+Portfolio+Mock+Up+v1_E.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Two open pages of a branding style guide magazine with sections on brand voice, visual identity, and color hierarchy. The left page shows a silhouette of a bridge against a sunset sky, and the right page contains images and graphics with text about visual branding elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/bb14925d-2e82-4f36-a88e-75a5e9fc797f/56%C2%B0+North+-+Brand+RefreshBig+Portfolio+Mock+Up+v1_I.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Two blank letterhead sheets with the logo '56° North' at the top, and a footer containing copyright and registration information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/7d6eaca5-1a00-4af9-829c-a29e3b1c8155/Chase+Images_2.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>A computer screen, tablet, and smartphone displaying a website for Chase bank, with colorful text and a background of partially visible people and greenery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/1e5e9081-4089-4072-bac7-75cfaacd90b1/Chase+Images_3.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Screenshots of a website displayed on a laptop and two smartphones, showcasing a colorful, modern design for Chase's recruitment and talent acquisition services. The website features sections like 'Customer Engagement,' 'Collaborative Working,' and 'Permanent Recruitment,' with images of professionals and diverse groups of people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/12428663-2344-43b0-a985-972a28a64142/Chase+Mock+Ups_4.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Cover page of a brand guidelines booklet for Chase, titled 'Brand guidelines 2023', with a colorful gradient design on the cover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/c5b5fc05-0259-4922-a158-533f3ee7366c/56%C2%B0+North+-+Brand+RefreshBig+Portfolio+Mock+Up+v1_E.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Open brand style guide with two pages visible, featuring a cityscape with bridge at sunset on the left page and a colorful infographic with a pie chart color hierarchy on the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/484ca74d-c79f-4a59-a387-fcd578d16900/56%C2%B0+North+-+Brand+RefreshBig+Portfolio+Mock+Up+v1_I.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Two letterhead designs from Mr. Smith with contact information, featuring a light gray background and pink logo, with one letterhead showing a curved bottom edge and the other a straight edge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/bcedee6e-66b2-4520-b069-e9143333b219/56%C2%B0+North+-+Brand+RefreshBig+Portfolio+Mock+Up+v1_F.jpg</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Open brand style guide book lying on a dark gray surface. The guide contains sections on icons and graphic devices, with illustrations of icons and design elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/8c69bb11-66ae-4dd2-8446-e41dc144ffed/Big%2BPortfolio%2BMock%2BUp%2BGen%21us%2Bv1_3.jpg.webp</image:loc>
      <image:title>Brand Identity Gallery</image:title>
      <image:caption>Sheet of branded labels for Genius Brewing with different logo styles and beer names, including Craft Lager, Craft Light, and Rugby Genius.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/campaign-creative</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/22d5643f-6cb6-4a3f-b140-0f42d4c132ef/CCNH+Images_9.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>CCNH - Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/2dfd5910-146e-4670-8981-f78d342527ad/CCNH+Images_8.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>CCNH - Scamp</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/2b08b4c9-ba8d-43db-a799-d8b820a899ba/ASK+Posters_.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>SYP - Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/4b991f0b-ff45-4068-80cd-f1e07b34f8c3/CCNH+Images_12.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>CCNH - Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/3da212aa-d15b-4e26-9dfc-941c540efcb8/CCNH+Images_11.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>CCNH - Scamp</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/d4ff23ae-8127-429a-8490-16880401e141/CCNH+Images_15.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>CCNH - Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/46d77213-977d-44ae-a896-4af9e9b7b6f9/CCNH+Images_.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>CCNH - Scamp</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/3956df77-bf7b-4d59-93bc-1069db70f22b/CCNH+Images_2.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>CCNH - Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/e11b6bf7-dccc-4634-b4b9-18572b5d7d69/CCNH+Images_17.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>CCNH - Scamp</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/29e1dbe9-0c70-4d07-b2ad-debb1551aaa0/CCNH+Images_18.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>CCNH - Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/4c0639bd-18b9-4093-91b3-baf2ba863a5b/CCNH+Images_21.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>CCNH - Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/ba406310-4689-427a-ac7f-940b28db7bdc/CCNH+Images_23.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>CCNH - Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/dfb5dba2-4bb4-49c9-bb21-691836f12b02/EPI+v1_9.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>EPI Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/db6f6e0e-6633-4122-8721-06babaca5b95/James+Jones+v1_.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>James Jones - Storyboard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/23ea35fc-9809-4b83-a7d4-55be14249f68/James+Jones+v1_4.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>James Jones - Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/a8006d63-afb5-46b5-8bcd-88c84277e11b/James+Jones+v1_5.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>James Jones - Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/6ebc70a6-c2c4-4737-b10c-7c16786d4d44/James+Jones+v1_6.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>James Jones - Scamp</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/5ddedd55-8e8e-4020-a387-557ad0b5b761/James+Jones+v1_7.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>James Jones - Art Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/87a534a9-22cc-4e4d-8075-f5e289093cba/James+Jones+v1_8.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>James Jones - Art Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/a34f25a3-58e2-45d7-8423-983ed11d92e7/James+Jones+v1_9.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>James Jones - Art Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/26960475-94f7-45a2-ae1a-1194ba55cbfb/James+Jones+v1_10.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>James Jones - Art Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/54eeed33-d3d8-4a88-8df0-d74973dd6260/James+Jones+v1_11.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>James Jones - Art Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/51566af6-d0bf-47ff-ab6a-381802a5328c/James+Jones+v1_12.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>James Jones - Art Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/21fe3e85-9aef-4691-bd04-c0a0a4fe8d61/James+Jones+v1_13.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>James Jones - Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/8d193dba-5752-4838-bd56-73fe74d3dcf7/James+Jones+v1_47.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>James Jones - Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/fa5acbaf-d50e-4e6a-b10e-6e573ad7daf3/James+Jones+v1_14.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>James Jones - Ads</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/b7e55396-9023-49b7-bebf-975d2c73138a/James+Jones+v1_25.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>James Jones - Card</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/7d7938a8-26ff-4974-ab60-0a262e1c09ed/James+Jones+v1_26.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>James Jones - Card</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/35df3f10-c207-4d26-bf0e-6a6959231e0b/Big+Portfolio+Mock+Up+SSC+v1_10.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>Scottish Seabird Centre - Social Ads</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/fab4baa2-0bc9-4384-9941-3d022f90da0b/Big+Portfolio+Mock+Up+SSC+v1_9.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>Scottish Seabird Centre - Poster</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/25f7bef1-08d6-44b0-b7e0-31cbdb0d2622/CHASE+Plastic+Free+July+Case+Study+Visuals+v1_2.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>CHASE - Plastic Free July</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/fe97f91d-8b43-4a3e-a379-afe69fd16481/Chase_PFJ2-23_IG_v1.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>CHASE - Plastic Free July</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/d70020a6-e4c5-47ce-bee9-6c962a3025cf/CHASE+Plastic+Free+July+Case+Study+Visuals+v1_8.jpg</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>CHASE - Plastic Free July</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/48879404-fe3d-4c07-bcd1-016a70bc9458/Plastic+Free+July+2024+-+Turtle+v1.png</image:loc>
      <image:title>Campaign Creative</image:title>
      <image:caption>CHASE - Plastic Free July</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/report-and-document-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/7ecb5fc5-7e5c-4d2c-b28b-d45e0500be68/Big+Portfolio+Mock+Up+Tandem_.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Brochure or report with cover image showing a tree divided into two halves, one lush and green and the other barren and dry, representing environmental change. The cover text reads "The Green Gap" with a subtitle about intent versus action in fighting climate change. The brochure is from Tandem Bank, with the tagline "Banking for a greener future" and mentions a green index for November 2022.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/0be81160-0124-4e58-b6ab-05dbcfbe6fcd/Big+Portfolio+Mock+Up+Tandem_2.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Open spread of an informational report publication, 4 pages shown, titled 'The Green Gap' with sections on climate change attitudes and intentions to change at home, containing charts, graphs, and text, on a neutral beige background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/3b1fb765-748e-4991-8879-3759767e1ca5/Big+Portfolio+Mock+Up+SSC+v1_22.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Cover of the Scottish Seabird Centre Impact Report August 2021, featuring a photograph of seagulls flying in a blue sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/c8d1cb70-93d2-43ab-b84d-fea9bec4666a/Big+Portfolio+Mock+Up+SSC+v1_42.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Open magazine spread featuring articles about seabirds, with images of a gannet on the left page and a group of puffins on the right page, and a quote about the Scottish Seabird Centre's conservation plans.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/2a7b1556-1829-44fd-a668-e4b2d35c81e5/Big+Portfolio+Mock+Up+SSC+v1_38.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Cover of the Scottish Seabird Centre's annual review for 2021/22, featuring photos of children and adults observing seabirds and marine life, including a seal and sharks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/13db297d-ab92-4dba-bc3f-73ba3be7a45f/Big+Portfolio+Mock+Up+SSC+v1_26.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Multiple copies of a report titled 'Impact Report' featuring a scuba diver underwater and the Scottish Seabird Centre logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/f71b05ae-cb3e-44ba-8836-384ecc37c14b/Big+Portfolio+Mock+Up+SSC+v1_21.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Three copies of a booklet titled "Annual Review 2019/20" by the Scottish Seabird Centre, stacked on a gray surface, with part of the cover showing images of seabirds, people on a beach, and children in a classroom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/9409cadc-c7a7-42ee-bf09-d9c9bec6c8fa/Big+Portfolio+Mock+Up+SSC+v1_24.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Multiple copies of the Scottish Seabird Centre Impact Report, Edition 1, 2021, with a cover image of seagulls flying over the ocean and a cliff under a partly cloudy sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/1b9f7b77-a8bf-48f8-8599-18dab29be6bc/Big+Portfolio+Mock+Up+SSC+v1_25.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Cover page of impact report with a smiling young girl in a purple Scottish Seabird Centre vest, holding a red bucket and a pink shovel, standing on the beach with houses in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/60c2c29a-f240-4cd0-ac97-466206356ab1/Big+Portfolio+Mock+Up+SSC+v1_37.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>The image features a brochure for the Scottish Seabird Centre, displaying various pictures of seabirds, including puffins and birds on the beach, with some children and researchers engaged in wildlife observation and conservation activities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/6254dd2f-5ed2-4761-b26c-e98572c02a54/Big+Portfolio+Mock+Up+SMR+v1_3.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Cover of a statistics report by Scottish Mountain Rescue featuring hikers on a mountain trail with mountains in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/0c6e2491-a31d-4b07-86f8-efd1203a243e/Big+Portfolio+Mock+Up+SMR+v1_9.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Open booklet with pages showing statistics and graphs related to mountain rescue incidents, including demographics, incident types, and multi-day incidents, with a Scottish ambulance in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/1b3c2618-acbb-4bfe-882c-259c036e5e09/Big+Portfolio+Mock+Up+SMR+v1_22.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Multiple copies of a Scottish Mountain Rescue statistics report booklet featuring an aerial view of Scottish landscape with mountains, water, and a group of rescue personnel in red gear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/6689cec4-ed39-49e6-af25-e810e6619ae5/Big+Portfolio+Mock+Up+SMR+v1_18.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Open magazine spread featuring pages of Scottish Mountain Rescue annual review with images of mountain rescue team members, mountain landscapes, and rescue activities, overlaid with colorful geometric accents and text sections titled "Vision and Values" and "Rescue Story."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/43640a62-d584-434b-a45d-b139860821df/Big+Portfolio+Mock+Up+SMR+v1_20.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Stack of Scottish Mountain Rescue statistics reports for 2021 and 2022, featuring a person in cold weather gear hiking in snow on the cover.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/63564c4f-7109-40b3-aab3-79c1661c84d1/Big+Portfolio+Mock+Up+SMR+v1_7.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Open pamphlet showcasing Scottish Mountain Rescue report with maps, graphs, and images of rescue activities and mountainous terrain.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/071779e8-615b-4d50-a109-a898ba0ac662/Big+Portfolio+Mock+Up+SMR+v1_.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Cover of an annual review magazine titled '2022', featuring rescue workers in orange jackets hiking through a green field with mountains in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/363b91db-c014-4e96-805b-40358a3c554c/Big+Portfolio+Mock+Up+SMR+v1_23.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Open magazine spread with pages displaying charts, statistics, and images related to mountain rescue, including injury types, incident reports, and rescue team activities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/377119f1-5f46-4536-9795-ac1f5aafba28/Big+Portfolio+Mock+Up+SMR+v1_10.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Annual review brochure for Scottish Mountain Rescue, featuring a mountain landscape with two people on a rocky ridge, and Scottish Mountain Rescue logo in the corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/7544ea19-7dab-4236-bd3d-b0982a8512d4/Big+Portfolio+Mock+Up+SMR+v1_2.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Open magazine spread with pages featuring Scottish Mountain Rescue annual review. The pages show images of rescue volunteers in outdoor settings, including mountains and rocks, and include text sections with statistics, team member profiles, and support information, decorated with colorful triangular pattern borders.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/5c593cf4-bb81-446a-ab13-09b0242c7259/Big+Portfolio+Mock+Up+SMR+v1_17.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Multiple copies of a Scottish Mountain Rescue annual review pamphlet with a cover photo of three hikers ascending a snowy mountain.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/986792ad-e97d-4f1f-8c7e-d6beb08b7238/Big+Portfolio+Mock+Up+SMR+v1_12.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Open booklet showing Scottish Mountain Rescue annual review with sections on vision, values, highlights, team member profiles, and photographs of rescue personnel and mountain landscapes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/79d5d0d1-df92-4ff7-bb02-a180915352b9/James+Jones+v1_32.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Three copies of a technical manual titled 'JJI-JOISTS TECHNICAL MANUAL,' showing construction of wooden building frameworks with a blue sky and trees in the background, and a small UK flag at the bottom left corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/32d4047c-aee2-42fc-b2a3-99e6021846c6/James+Jones+v1_31.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Book titled 'James Jones &amp; Sons Limited Management Trainee Handbook' with a cover photo of a young man wearing a green safety helmet and vest, standing outdoors near a tree plantation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/4e4366bb-9398-425b-8dbc-46a00381a211/Design+-+Oplo+Report_2.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Open report titled 'The New Mainstream: A new way to view the UK consumer credit market' by Opplo, July 2023, with purple cover and pink and purple concentric circle design, placed beside an open magazine showing pages with text, charts, and images of a coastal landscape and green hills under a cloudy sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/537d2f21-5c16-48d1-b289-d8034a2fad6e/Big+Portfolio+Mock+Up+Allica+Bank+v1_2.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Compilation of pages from an annual report for Alica Bank 2021, including cover pages, a blue spread with key financial data and milestones, a red page with an interview, and other informational pages, all featuring Alica Bank branding and visuals of people and office settings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/17100ae3-fb3d-476a-a9ca-06cb0848befb/Big+Portfolio+Mock+Up+Allica+Bank+v1_3.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Open magazine displaying pages from a report with images of construction machinery, a woman smiling at a storefront, and a row of blue cars.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/c20f6355-4ca3-454a-ae9a-c7fbdb633ff9/56+Cardeo+Report+v1_.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Cover of a booklet titled 'UK Credit Cards: How to fix a badly broken market' with a yellow background, black text, and a minimalist illustration of a hand holding a credit card.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/6117e965-4523-4ead-b3b6-26f1c384ba19/56+Cardeo+Report+v1_2.jpg</image:loc>
      <image:title>Report and Document Design</image:title>
      <image:caption>Open magazine spread with financial statistics and graphs about UK credit cards, including inflation rate, interest rates, and market reliance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/events-and-display-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/64fdb49a-d5c9-430d-bfc3-6a906b2b967c/James+Jones+v1_3.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A man wearing a yellow safety jacket and a virtual reality headset standing at an exhibition booth promoting timber products. The booth features a large graphic of a house and various greenery, with signs that say 'Choose the best outlast the rest' and 'Choose British, choose C16 Timber.' There are display tables with boxes and a large round counter with a person holding a VR headset illustration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/49e8b336-73c3-4f23-b146-6c9c5ccf17be/James+Jones+v1_2.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Poster details a virtual reality experience project for James Jones &amp; Sons. Shows a person wearing a VR headset, standing in front of a forest background, with textual information about the project, client, and company.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/52c23a77-3558-4e47-b5f0-281165ee0066/Active+X+Mock+Ups_7.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A set of street flags in red and blue promoting Active X Clinics, with slogans 'Feel great, live longer,' and images of people in outdoor activities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/92f828a7-3ed9-44ba-a7c7-c5c96d322098/Chase+Images_17.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Colorful exhibition stand with images of healthcare professionals, text about clinical career opportunities, and the Chase logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/cb7266a3-8290-41c9-9059-96ed99299180/Chase+Images_18.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Pull-up banner for Chase graduate academy, featuring a diverse group of young adults attending a class or seminar, with a colorful background and the text "Start your CHASE experience".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/a4d4d8fe-77f4-475a-b093-667c4afe611b/New_Mock_Ups_Sept_23_v1_5.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A brochure for Chase emphasizing a career in nursing, featuring a group of nurses walking in a hospital corridor, with quotes about their positive work experience and support from Chase.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/ab2e92f0-38ab-47fc-b424-15ac4debaab3/EPI+v1_10.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Four images of white T-shirts with environmentally themed designs and text, displayed on a person, with logos and graphics related to environmental awareness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/34795f6d-9300-4535-9c69-50a0e7fdcbb4/EPI+v1_7.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Vertical banner promoting Environmental Port Index with images of fjord and city port.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/f3eca52a-b183-48b7-bc31-cf63f2d5978e/EPI+v1_5.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Exhibition display with large river scene background, featuring cruise ships and mountains, promoting greener ports for a cleaner world and reducing costs and carbon footprint, and a group of four men standing behind a booth with the EPI logo at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/8dedf47a-a710-4598-b4c1-27457e6f0c4f/Big+Portfolio+Mock+Up+-+End+of+Year+Post+v1_6.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A collage of images from an exhibition or event, featuring children playing, students in a classroom, people at a conference, and various booths with informational displays and activities related to environment, education, and community engagement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/039769c0-97c5-4689-8e86-f6db00b15b2b/Giro+Di+Alba+JPEGS_5.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A promotional pop-up banner displaying a cyclist with a bicycle at sunset, with text promoting a cycling event for charity in Scotland from June 25th to 30th, 2023.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/58eaed4b-0bd9-4f55-add1-42407b839a4f/IISA+v1_6.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A person dressed in winter gear holding an International Ice Swimming Association banner on a snowy landscape with mountains in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/1c98d5bb-edbc-4ab3-9c31-d70f19a598e2/James+Jones+v1_16.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A collage of historical photographs, documents, and advertisements related to the James Jones &amp; Sons company, celebrating its 1830-2022 history, with a dark background and a central logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/939bd126-f22c-4627-bb49-7afd13635566/James+Jones+v1_17.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Historical collage of black and white photos, documents, and drawings related to James Jones &amp; Sons, including workers, machinery, trucks, and events from the early to mid-20th century.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/258e6605-88b1-4fb8-828f-dc3131d66b7d/James+Jones+v1_18.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A collage of historical and modern images related to James Jones &amp; Sons, including forestry equipment, trucks, and office staff, commemorating the company's 1830-2022 history.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/3c1add41-7ba6-4fe6-8f88-1f035a2f3f5b/James+Jones+v1_19.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A collage of images and text related to timber and construction projects, including forestry, machinery, timber firm branches, wind turbines, a visitor building, and awards, with captions about investment and site developments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/e9d72075-7cd4-48e7-9ede-a3a2020c6a9f/James+Jones+v1_39.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A vertical pop-up banner displaying the logo of James Jones &amp; Sons, celebrating 180 years of timber innovation, with historical black and white photos of workers and trees, and a large excavator operating in a forested area.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/d3973785-a56b-4725-83c2-984849b09e09/James+Jones+v1_38.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Pop-up banner celebrating 180 years of timber innovation, featuring a forest scene with a small excavator and three men wearing safety vests and helmets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/840bf793-fa93-4b2a-82d8-ff170036ff49/James+Jones+v1_49.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Architectural models of a house displayed on stands with forest background graphics, designed by Mr Smith for James Jones &amp; Sons project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/03245b14-d617-4a86-b397-a7007f1c5d6a/James+Jones+v1_55.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Exhibition stand with branding for James Jones &amp; Sons Limited, displaying signage about timber and spruce products, with a partially constructed wooden house frame and outdoor setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/ebce4707-0d0b-4786-9c7a-c6be0dfe2c5c/James+Jones+v1_56.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Display booth for James Jones &amp; Sons Limited with promotional material, including an outdoor fencing demonstration and banners highlighting product features and company information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/2a00d6b6-2745-4548-82fc-60ccfc1f0275/James+Jones+v1_63.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A green outdoor display booth with a canopy featuring the James Jones &amp; Sons Limited logo, surrounded by signs and banners highlighting timber products and company history, situated on a patch of artificial grass.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/c1bb2195-0814-4c07-817c-93712055a186/Big+Portfolio+Mock+Up+Medacy_8.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A vertical pop-up banner for Medacy clinical services, with a blue and white design, displaying a message about providing pharmacist-led clinical services and self-care, and including the Medacy website URL at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/61533716-ca4e-4702-add3-584a752deac6/Big+Portfolio+Paths+for+All_21.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Roll-up banner promoting a step challenge, with images of diverse groups of people walking outdoors and text encouraging movement and wellbeing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/53bcd67f-370c-4776-9784-ec4591b4fa77/Big+Portfolio+Positive+Currents_7.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>An exhibition banner titled 'Isolation &amp; Contemplation: Forth Islands: Sites of Spirituality' with images of the Forth Islands' landscape, historical sites, wildlife, and text explaining their spiritual and historical significance. The banner includes logos of the Scottish Seabird Centre, Scottish Fisheries Museum, and sponsors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/42db7f9f-c554-4c08-88fe-06c8d950daa2/Big+Portfolio+Positive+Currents_8.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A vertical exhibition banner about the Scottish sea-salt industry titled 'Salt: White Gold Rush'. It contains text and images explaining the history and process of salt production in Scotland, with a photo of someone scraping salt and an image of salt on the ground. The banner features the logos of the Scottish Seabird Centre and the Scottish Fisheries Museum at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/c20c964a-f553-4c35-9b76-37f8df1c2baf/Big+Portfolio+Positive+Currents_9.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A vertical poster explaining the importance of oysters, with sections of text, historical images, and photographs of oysters, used in an exhibition by the Scottish Seabird Centre and Scottish Fisheries Museum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/4b421be1-9293-4d89-a113-7e20836f30a8/Big+Portfolio+Positive+Currents_10.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Exhibition banner about climate change featuring a map of global temperature changes, a protest photo with a sign reading 'Climate Action Now,' wind turbines in the ocean, and logos of the Scottish Seabird Centre and Scottish Fisheries Museum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/1bf556df-7aa5-4099-b55e-8a3b64ff57bc/Big+Portfolio+Positive+Currents_11.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Information panel about Bass Rock wildlife, featuring text and images of seabirds and the rock formation, with logos at the bottom for the Scottish Seabird Centre and Scottish Fisheries Museum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/6ed8b234-c4cc-4de8-9634-6eff23e4db4e/Big+Portfolio+Positive+Currents_12.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Poster for a Scottish Seabird Centre/Scottish Fisheries Museum exhibition titled 'Stewardship: Take your place in the Forth's future.' The poster features images of people working on conservation activities, a lighthouse, and a natural landscape. It contains text discussing human interaction with the Firth of Forth, seabird and marine heritage, climate change impacts, and conservation efforts. Logos for the Scottish Seabird Centre and Scottish Fisheries Museum are at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/444da2cd-3f03-4158-a94e-a79bf2561b11/Big+Portfolio+Scottish+Futures+Trust_.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Exhibition booth of Scottish Futures Trust with display panels, tables, chairs, and informational graphics, featuring circles with photos and text about the organization's activities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/605110d7-7565-4ea9-ac42-fb7bb5221a0e/Big+Portfolio+Scottish+Futures+Trust_2.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A colorful infographic poster for a Scottish Futures Trust exhibition with interconnected circles displaying images of diverse activities and themes, including children at an indoor pool, children with tablets in a library, children playing outside, a person planting outdoors, children in a classroom, and a modern indoor space, with circles labeled "Your Thoughts" and surrounded by various thematic words.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/d8aa0255-bf82-41c4-95de-b4b45d00955d/Big+Portfolio+Scottish+Futures+Trust_3.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Poster with the Scottish Futures Trust logo, references to an exhibition project, and various images of children and adults engaging in activities such as reading, playing, and working in educational and community spaces.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/17010f8d-da71-4885-85ae-2f78f844e945/Big+Portfolio+Scottish+Futures+Trust_4.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Informational poster for a Scottish Futures Trust project, featuring images of people engaging in activities like outdoor play, indoor learning, and collaborative work, with various colorful circles and connecting lines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/d0799713-0ccd-4f85-9ae2-287d608b65e4/Big+Portfolio+Scottish+Futures+Trust_5.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A colorful infographic poster highlighting different themes and activities, including employment, environment, and recreation, with photos of people engaging in various activities such as working on machinery, playing sports, science experiments, and outdoor activities. The poster is associated with Scottish Futures Trust and features interconnected circles and lines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/2a0bc606-41dd-48be-b6a8-b544fa706d28/Big+Portfolio+Scottish+Futures+Trust_6.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A colorful infographic showing images related to climate, industry, carbon, and circular economy, with circles, lines, and text labels, created by Scottish Futures Trust for an exhibition project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/0f9c15ba-78e9-46e4-9a82-b95c2c991ea8/Big+Portfolio+Scottish+Futures+Trust_7.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A colorful infographic showing children engaged in various activities such as playing, reading, and exploring, with text outlining themes like 'Nurture,' 'Energy,' 'Play,' and 'Learning.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/e37c531e-e510-45fd-ab30-153243167fce/Big+Portfolio+Scottish+Futures+Trust_8.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A colorful infographic from the Scottish Futures Trust exhibition includes images of a library interior, children jumping on a tire outdoors, and people engaging in activities, with various circles and lines connecting the themes of inclusion, wellbeing, transition, and inspiring thoughts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/0cb1e5e8-0717-439e-8907-3e81138ed4e6/Big+Portfolio+Scottish+Futures+Trust_9.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A digital infographic about a Scottish Futures Trust project exhibition, featuring photos of various learning and community spaces, with colorful circular design elements and labels such as "Learning Campus," "Light," "Your Thoughts," "Air Quality," and high-quality images of children, adults, and architecture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/c72be27f-1d7f-40f2-bcd1-374341283f89/Big+Portfolio+Scottish+Futures+Trust_10.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A colorful conference poster with discussion points related to Scottish education, featuring bubbles with questions and statements, QR codes, and information about an exhibition for Scottish Futures Trust.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/77247e6e-2af4-44de-8702-9dea9898180e/Big+Portfolio+Mock+Up+Spice+Witch_12.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Vertical roller banner for The Spice Witch featuring a logo with a witch's silhouette on a purple moon, product image of cherry spread, and text promoting artisanal chutneys, relishes, and mustards made in East Lothian.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/ad150d1a-3991-4c98-8043-e4c8ef62ef00/Big+Portfolio+Mock+Up+SSC+v1_8.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A vertical banner promoting the Scottish Seabird Centre's 'Dive In To Marine Fest' event, featuring colorful illustrations of sea creatures like jellyfish, octopus, starfish, fish, and other marine life, with event details and website link at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/1c85b65a-1ba0-477d-84c4-b043cc3406bc/Big+Portfolio+Mock+Up+SSC+v1_12.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Design plan for the Scottish Seabird Centre display board featuring a 3D rendering of the interior layout, with part of a soaring seabird on the left.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/d4cda096-31c0-42f0-968e-e1154fef442d/Big+Portfolio+Mock+Up+SSC+v1_36.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A group of young people wearing yellow life jackets enjoying a boat trip on the water with a rocky island in the background, part of an advertisement for Scottish Seabird Centre promoting boat trips, discovery experience, café, gift shop, and opening all year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/11c973b3-e6b8-442d-ad7b-e71bb555bff7/Big+Portfolio+Mock+Up+SSC+v1_7.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A poster from the Scottish Seabird Centre promoting education and conservation programs. It features a child holding a crab mask, images of activities, and text about the centre's mission, workshops, live science shows, outreach, and contact information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/931a9120-bd87-4e71-a3f7-8386ff4b2f13/Big+Portfolio+Mock+Up+SSC+v1_6.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A display board titled 'Proposed West of Scotland Deep-sea Marine Reserve' with a map showing the location of the reserve and surrounding areas, with text describing the project, protected features, and marine species.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/f8491e2d-947a-484a-849c-51b0c0a479cb/New_Mock_Ups_Sept_23_v1_6.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>Design blueprint of a delivery van featuring colorful street art-style lion artwork on the side and rear panels, with contact details for painter Stephen Hacker.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/f750a2c1-2d1d-462e-8ac1-713e4f8a8232/New_Mock_Ups_Sept_23_v1_9.jpg</image:loc>
      <image:title>Events and Display Design</image:title>
      <image:caption>A colorful vehicle wrap on a van featuring a vibrant array of abstract paint splashes and streaks with a lion's face incorporated into the design. The van displays the name Stephen Hacker, who is identified as a painter and decorator, along with contact information including a phone number and email address.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/reviews</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/our-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-17</lastmod>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/our-work/epi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/1b8a9943-2fa7-4222-8322-e533542af8e2/EPI+v1_.jpg</image:loc>
      <image:title>Our Work - Environmental Port Index - Creative</image:title>
      <image:caption>Environmental Port Index - Brand Guidelines</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/3cd57c3a-1008-4f54-b4ba-b38709f055e7/EPI+v1_2.jpg</image:loc>
      <image:title>Our Work - Environmental Port Index - Creative</image:title>
      <image:caption>Environmental Port Index - Brand Guidelines</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/af9a3e5c-688d-4815-a5a2-615d9121358f/EPI+v1_3.jpg</image:loc>
      <image:title>Our Work - Environmental Port Index - Creative</image:title>
      <image:caption>Environmental Port Index - Brand Guidelines</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/d30d0d71-9d71-447f-aa76-02d9612d8152/EPI+v1_4.jpg</image:loc>
      <image:title>Our Work - Environmental Port Index - Creative</image:title>
      <image:caption>Environmental Port Index - Website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/ea02321a-35c5-486f-b17f-7317bdf57e27/EPI+v1_5.jpg</image:loc>
      <image:title>Our Work - Environmental Port Index - Creative</image:title>
      <image:caption>Environmental Port Index - Trade Show</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/aa3ca6ac-181c-416e-9c0e-afe98619f9cd/EPI+v1_6.jpg</image:loc>
      <image:title>Our Work - Environmental Port Index - Creative</image:title>
      <image:caption>Environmental Port Index - Presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/58b79cbc-6646-48cc-b9c3-81b5bb8d0472/EPI+v1_7.jpg</image:loc>
      <image:title>Our Work - Environmental Port Index - Creative</image:title>
      <image:caption>Environmental Port Index - Trade Show</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/399793bf-6db3-4b82-8562-747fd99b2197/EPI+v1_8.jpg</image:loc>
      <image:title>Our Work - Environmental Port Index - Creative</image:title>
      <image:caption>Environmental Port Index - Press Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/8774e43e-61b4-485c-a025-ea045f7fd84e/EPI+v1_9.jpg</image:loc>
      <image:title>Our Work - Environmental Port Index - Creative</image:title>
      <image:caption>Environmental Port Index - Press Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/d2cd4871-9a28-4d66-8352-7256b3e3bb0f/EPI+v1_10.jpg</image:loc>
      <image:title>Our Work - Environmental Port Index - Creative</image:title>
      <image:caption>Environmental Port Index - Clothing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/6409c757-9c68-4922-a0e8-f54e58ee28e7/EPI+v1_11.jpg</image:loc>
      <image:title>Our Work - Environmental Port Index - Creative</image:title>
      <image:caption>Environmental Port Index - Clothing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/our-work/north-berwick-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/54fd56c5-f6ef-4c5f-8e93-e5e602a9b077/Big+Portfolio+North+Berwick+Trust_.jpg</image:loc>
      <image:title>Our Work - North Berwick Trust Brand Identity</image:title>
      <image:caption>North Berwick Trust - Brand Mark</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/67de43a0-6435-4e8b-9add-df0f5dc2fd6b/Big+Portfolio+North+Berwick+Trust_2.jpg</image:loc>
      <image:title>Our Work - North Berwick Trust Brand Identity</image:title>
      <image:caption>North Berwick Trust - Research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/7f8fe6fd-fe25-41e6-855e-398a528065de/Big+Portfolio+North+Berwick+Trust_3.jpg</image:loc>
      <image:title>Our Work - North Berwick Trust Brand Identity</image:title>
      <image:caption>North Berwick Trust - Concepts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/1af657d5-f1a2-41dc-9b82-d53c2e60e39e/Big+Portfolio+North+Berwick+Trust_4.jpg</image:loc>
      <image:title>Our Work - North Berwick Trust Brand Identity</image:title>
      <image:caption>North Berwick Trust - Rationale</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/f7794910-06eb-457e-96ec-22c35402e817/Big+Portfolio+North+Berwick+Trust_5.jpg</image:loc>
      <image:title>Our Work - North Berwick Trust Brand Identity</image:title>
      <image:caption>North Berwick Trust - Guidelines</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/7d0a7fa0-0a50-44b5-8f2d-5980aec3d6c8/Big+Portfolio+North+Berwick+Trust_6.jpg</image:loc>
      <image:title>Our Work - North Berwick Trust Brand Identity</image:title>
      <image:caption>North Berwick Trust - Guidelines</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/91d1957a-6946-44cf-b825-8c51d84a1798/Big+Portfolio+North+Berwick+Trust_7.jpg</image:loc>
      <image:title>Our Work - North Berwick Trust Brand Identity</image:title>
      <image:caption>North Berwick Trust - Social Media</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/our-work/maitritrust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/3f811da3-4fd6-419a-81c0-b3c9144c42b3/Maitri_Trust_Guidelines_Cover.jpg</image:loc>
      <image:title>Our Work - Maitri Trust</image:title>
      <image:caption>Maitri Trust - Brand Identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/82815722-c3f4-4960-a518-a9132ee2202e/Maitri_Trust_Strategy_Doc_Spread_8.jpg</image:loc>
      <image:title>Our Work - Maitri Trust</image:title>
      <image:caption>Maitri Trust - Brand Identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/79117566-3351-447d-97f4-f5159abe7614/Maitri+Trust+-+Event+Programme+1.jpg</image:loc>
      <image:title>Our Work - Maitri Trust</image:title>
      <image:caption>Maitri Trust - Brand Identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/0c48e410-6300-44ca-85a2-4812da87da9d/Maitri+Trust+-+Event+Programme+2.jpg</image:loc>
      <image:title>Our Work - Maitri Trust</image:title>
      <image:caption>Maitri Trust - Brand Identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/0daf074b-91e1-4842-84fa-14707b9e3973/Maitri+Trust+-+Event+Programme+3.jpg</image:loc>
      <image:title>Our Work - Maitri Trust</image:title>
      <image:caption>Maitri Trust - Brand Identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/600527f7-eb16-4fc8-8a26-4b1395cfe6b9/Maitri+Trust+-+Event+Programme+4.jpg</image:loc>
      <image:title>Our Work - Maitri Trust</image:title>
      <image:caption>Maitri Trust - Brand Identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/b981670f-a3d2-4c88-a165-7708b9313a9c/Maitri+Trust+-+Event+Programme+5.jpg</image:loc>
      <image:title>Our Work - Maitri Trust</image:title>
      <image:caption>Maitri Trust - Brand Identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/7f482d74-dd1a-4d6f-abb6-4ed881c5b633/Maitri+Trust+-+Event+Programme+6.jpg</image:loc>
      <image:title>Our Work - Maitri Trust</image:title>
      <image:caption>Maitri Trust - Brand Identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/0a95c40f-1bb8-46ab-bed7-5ce8add6ad0d/Maitri+Trust+-+Roller+Banner.jpg</image:loc>
      <image:title>Our Work - Maitri Trust</image:title>
      <image:caption>Maitri Trust - Brand Identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/abf1e9d9-753d-4ef7-b8b1-490147b110ff/Maitri_Trust_Brand_Mark_Mock_Up.jpg</image:loc>
      <image:title>Our Work - Maitri Trust</image:title>
      <image:caption>Maitri Trust - Brand Identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/dd612cd6-1a2c-4a14-adb4-e1ac425d32b7/Maitri_Trust_Strategy_Doc_Cover.jpg</image:loc>
      <image:title>Our Work - Maitri Trust</image:title>
      <image:caption>Maitri Trust - Brand Identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/5c97faa7-99fa-44ec-ae16-8bb25f80684d/Maitri_Trust_Website_Mock_Up.jpg</image:loc>
      <image:title>Our Work - Maitri Trust</image:title>
      <image:caption>Maitri Trust - Brand Identity</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/our-work/james-jones-history-of-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/85615cf9-ec92-4e86-97ee-38e838ff4bd4/James+Jones+v1_11.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/9a33a3cf-aae8-44c8-b61b-d78ea808c098/James+Jones+v1_6.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/adb01ddf-73a3-49a2-8930-30c7cbb0adbc/James+Jones+v1_7.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/41d04e1b-de40-4130-9caa-fd962a999308/James+Jones+v1_8.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/43243945-a6d7-419f-a29d-a782b58bec01/James+Jones+v1_9.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/ad092e07-495e-4fea-bbc4-4f2fdc9bc434/James+Jones+v1_10.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/2bcf3694-8b26-41b6-a759-d160304e1149/James+Jones+v1_12.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/96fbe212-36e2-4f78-9281-b7d339ceccf6/James+Jones+v1_13.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/4966222a-f689-4229-b48a-eae9cca46d8f/James+Jones+v1_5.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/f157466b-ff8d-4884-a9d1-9a251c2559fe/James+Jones+v1_15.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/92b0636a-8885-4170-9609-464fed229aeb/James+Jones+v1_39.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/98556568-ac00-4b69-bdd7-63d73928382c/James+Jones+v1_38.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/99476938-fde9-4c2b-93f9-0a6950d34e3b/James+Jones+v1_37.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/52c512da-56bc-489f-9f51-b736f302fdca/James+Jones+v1_36.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/09790b66-4995-44ac-b43e-259dfa67029e/James+Jones+v1_59.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/a1837eb3-9420-460d-b22a-29e6526a7b1b/James+Jones+v1_44.jpg</image:loc>
      <image:title>Our Work - James Jones &amp; Sons - History of Innovation</image:title>
      <image:caption>James Jones &amp; Sons - History of Innovation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/our-work/smr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/6fe01eef-357d-4180-91df-6b321cdbdb3d/SMR_Statistics_Report_Cover.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/53a554a4-978f-4379-9bf4-5f7ab25e1229/Big+Portfolio+Mock+Up+SMR+v1_7.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/5b77ac2e-1ed3-443c-8747-419c27448e5a/Scottish+Mountain+Rescue+-+Annual+Review+2021_6.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/d53d720a-cc6e-4bb7-ada2-ef3c0dde4f67/SMR_Statistics_Report_Spread_8.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/9b17d733-a721-42c9-98ca-2dabb7339a75/SMR_Annual_Review_2025_Mock_Up_Cover+copy.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/df942810-11c5-4879-bd34-48dd7905b652/Big+Portfolio+Mock+Up+SMR+v1_2.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/bf0507f4-ad87-418a-b0ff-ec05adfa58dd/Scottish+Mountain+Rescue+-+Annual+Review+2021_4.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/e756feca-90d4-4fdc-ba50-20a89460a7bf/SMR_Statistics_Report_Spread_2.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/6c8f9597-c22b-45d9-93e8-37492e01a492/Scottish+Mountain+Rescue+-+Annual+Review+2021_1.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/358560a4-5f9a-4091-a389-1916cabb5324/Big+Portfolio+Mock+Up+SMR+v1_4.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/cf5a647b-c93a-4ebb-bc7f-bad356b6e6d9/Scottish+Mountain+Rescue+-+Annual+Review+2021_12.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/9c4ea131-44d0-4035-bda8-25b773ef71e2/SMR_Statistics_Report_Spread_5.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/16a405e1-6512-4ae1-a166-e525790f640e/Scottish+Mountain+Rescue+-+Statistics+Review+2021_1.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/feff30f1-f12e-47d9-8320-424590bb08ac/Big+Portfolio+Mock+Up+SMR+v1_11.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/a06d10e3-8a31-4edf-8d65-915cf9ffe5c9/Scottish+Mountain+Rescue+-+Annual+Review+2021_14.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/5be3578c-3527-405b-8726-d2a883bf91a8/Big+Portfolio+Mock+Up+SMR+v1_.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/7274778a-d2a9-46b0-9997-1ba6035d0eb8/Big+Portfolio+Mock+Up+SMR+v1_18.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/a823bc5d-7388-43c0-b815-1fdf1bcd1937/Scottish+Mountain+Rescue+-+Statistics+Review+2021_4.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/f0c46c3b-adff-4b87-9d52-804ae3f46eff/Big+Portfolio+Mock+Up+SMR+v1_3.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/dafcfd27-9fca-4778-a390-c6a159bde65d/Big+Portfolio+Mock+Up+SMR+v1_21.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/7f030a48-19f7-46bb-a61c-4d691630d88b/Scottish+Mountain+Rescue+-+Statistics+Review+2021_11.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/e6ad8257-c54e-426e-a5e0-ebbff89c0be5/SMR_Annual_Review_2025_Mock_Up_Spread_2.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/015221d2-8097-4d83-94d1-7a167b2f47c2/Big+Portfolio+Mock+Up+SMR+v1_5.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/2546c448-1017-4a12-bc66-03a1ddb24984/Big+Portfolio+Mock+Up+SMR+v1_19.jpg</image:loc>
      <image:title>Our Work - Scottish Mountain Rescue</image:title>
      <image:caption>Scottish Mountain Rescue - Reports Design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/our-work/ssc25</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/0e61d92c-e536-4a27-a161-9ddb38733518/Magazine.jpg.jpg</image:loc>
      <image:title>Our Work - Scottish Seabird Centre - 25 Year Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/4b16757e-d224-4137-a3cf-3c7a3c925367/Logo+variations.jpg</image:loc>
      <image:title>Our Work - Scottish Seabird Centre - 25 Year Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/42abd43a-5a5b-4841-8615-1975d91d46fb/IMG_6732.jpg.jpg</image:loc>
      <image:title>Our Work - Scottish Seabird Centre - 25 Year Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/2f623259-c229-4f3b-ba1c-e2f10acedc71/IMG_6736.jpg.jpg</image:loc>
      <image:title>Our Work - Scottish Seabird Centre - 25 Year Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/5aa720f6-249b-42e6-9980-aca0c9f8b2dc/SSC%2B25%2BYear%2BSub-Brand_.jpg.jpg</image:loc>
      <image:title>Our Work - Scottish Seabird Centre - 25 Year Brand</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/our-work/chaseplatsticfreejuly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/4139f19d-ccb6-4bfb-b6e6-d0cf1bc9208e/Chase_PFJ2-23_LI_v1.jpg</image:loc>
      <image:title>Our Work - Chase - Plastic Free July</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/55cb169f-f772-489f-a97e-b3f7a8884ede/CHASE+Plastic+Free+July+Case+Study+Visuals+v1_.jpg</image:loc>
      <image:title>Our Work - Chase - Plastic Free July</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/4f13bcf0-2ece-4ac3-bf2f-c30019f9b109/CHASE+Plastic+Free+July+Case+Study+Visuals+v1_2.jpg</image:loc>
      <image:title>Our Work - Chase - Plastic Free July</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/1be79a21-b21e-485d-aba7-2b21b97ae537/CHASE+Plastic+Free+July+Case+Study+Visuals+v1_3.jpg</image:loc>
      <image:title>Our Work - Chase - Plastic Free July</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/b8033ba7-ad98-40be-947f-cfa4664f9e3b/CHASE+Plastic+Free+July+Case+Study+Visuals+v1_4.jpg</image:loc>
      <image:title>Our Work - Chase - Plastic Free July</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/452c1b59-f6fb-449a-9d31-dfb9f23342da/CHASE+Plastic+Free+July+Case+Study+Visuals+v1_5.jpg</image:loc>
      <image:title>Our Work - Chase - Plastic Free July</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/87acc843-365b-4c58-b5c2-d0380dea4dd3/CHASE+Plastic+Free+July+Case+Study+Visuals+v1_6.jpg</image:loc>
      <image:title>Our Work - Chase - Plastic Free July</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/235782d5-8fa2-45c5-a6ec-9175a6aa94a3/CHASE+Plastic+Free+July+Case+Study+Visuals+v1_7.jpg</image:loc>
      <image:title>Our Work - Chase - Plastic Free July</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/6c03ac4b-045e-493f-b6e7-e280863efeac/CHASE+Plastic+Free+July+Case+Study+Visuals+v1_8.jpg</image:loc>
      <image:title>Our Work - Chase - Plastic Free July</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/61384593-1bc8-4b63-b964-7b5b13f11c0f/Plastic+Free+July+2024+-+Turtle+v1.png</image:loc>
      <image:title>Our Work - Chase - Plastic Free July</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/our-work/gethooked</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/8b3c2f5e-8b20-445c-ba6a-8c1c4543217d/Case+Study+-+Get+Hooked.jpg</image:loc>
      <image:title>Our Work - Get Hooked: Branding a Value Seafood Range with Shelf Appeal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/fa4e6ae3-9b33-4562-9d13-7499867e69a1/Case+Study+-+Get+Hooked9.jpg</image:loc>
      <image:title>Our Work - Get Hooked: Branding a Value Seafood Range with Shelf Appeal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/a69f21b2-bfb3-44b7-b75c-e450dd1d72aa/Case+Study+-+Get+Hooked3.jpg</image:loc>
      <image:title>Our Work - Get Hooked: Branding a Value Seafood Range with Shelf Appeal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/4e133a01-c7c0-48ff-9a01-3b274b17abd3/Case+Study+-+Get+Hooked5.jpg</image:loc>
      <image:title>Our Work - Get Hooked: Branding a Value Seafood Range with Shelf Appeal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/c6e2226f-6cb4-4331-9643-94f69bc4632d/Case+Study+-+Get+Hooked11.jpg</image:loc>
      <image:title>Our Work - Get Hooked: Branding a Value Seafood Range with Shelf Appeal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/677f1f8e-00fd-4098-a93f-60fe28abf887/Get_Hooked_Fish_Chips_SKU_v4_.jpg</image:loc>
      <image:title>Our Work - Get Hooked: Branding a Value Seafood Range with Shelf Appeal</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/our-work/spicewitchbrandidentity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/66db3b2d-2b30-4322-8f66-14757ff8af7b/Big+Portfolio+Mock+Up+Spice+Witch_5.jpg</image:loc>
      <image:title>Our Work - The Spice Witch Branding &amp; Packaging Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/2d2305c5-bd4c-4793-b0b2-8d85e9ced31e/Big+Portfolio+Mock+Up+Spice+Witch_3.jpg</image:loc>
      <image:title>Our Work - The Spice Witch Branding &amp; Packaging Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/a0d847c9-8d4a-4ad0-9f9b-9a7b535934f6/Big+Portfolio+Mock+Up+Spice+Witch_.jpg</image:loc>
      <image:title>Our Work - The Spice Witch Branding &amp; Packaging Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/6d07d965-e083-47e7-a2bc-afebb05235fd/Big+Portfolio+Mock+Up+Spice+Witch_2.jpg</image:loc>
      <image:title>Our Work - The Spice Witch Branding &amp; Packaging Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/18531bf3-52b5-44c4-8746-0f2d588f8973/Big+Portfolio+Mock+Up+Spice+Witch_8.jpg</image:loc>
      <image:title>Our Work - The Spice Witch Branding &amp; Packaging Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/3e10b841-a735-4202-8402-5aea39f0dae6/Big+Portfolio+Mock+Up+Spice+Witch_9.jpg</image:loc>
      <image:title>Our Work - The Spice Witch Branding &amp; Packaging Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/7c4d6ca9-3a46-4606-aca0-300d9b784f28/Big+Portfolio+Mock+Up+Spice+Witch_10.jpg</image:loc>
      <image:title>Our Work - The Spice Witch Branding &amp; Packaging Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/ed68fffe-66ae-4235-a7af-6b1e64cbddf3/Big+Portfolio+Mock+Up+Spice+Witch_11.jpg</image:loc>
      <image:title>Our Work - The Spice Witch Branding &amp; Packaging Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/2b92b59d-74aa-42fd-a838-296611e14e5b/Big+Portfolio+Mock+Up+Spice+Witch_12.jpg</image:loc>
      <image:title>Our Work - The Spice Witch Branding &amp; Packaging Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrsmith-creative.com/our-work/awwww</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/24a07300-0233-4e07-9b4b-3d18d4fbc16e/AWWWW%2BMock%2BUps%2Bv1_7.jpg.webp</image:loc>
      <image:title>Our Work - A Wee Walk Works Wonders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/5e3558bc-3b6c-456b-afad-278437969a5d/AWWWW%2BMock%2BUps%2Bv1_.jpg.webp</image:loc>
      <image:title>Our Work - A Wee Walk Works Wonders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/52263f12-fea5-483b-8935-be2dab45db74/AWWWW%2BMock%2BUps%2Bv1_2.jpg.webp</image:loc>
      <image:title>Our Work - A Wee Walk Works Wonders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/e09dff2a-4de0-4578-9786-761fcae35d1b/AWWWW%2BMock%2BUps%2Bv1_3.jpg.webp</image:loc>
      <image:title>Our Work - A Wee Walk Works Wonders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/bff6060e-b1e9-45bc-a5ef-15a784f91c6e/AWWWW%2BMock%2BUps%2Bv1_4.jpg.webp</image:loc>
      <image:title>Our Work - A Wee Walk Works Wonders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/30d65cb1-4a08-45c5-af77-2cc0238732ad/AWWWW%2BMock%2BUps%2Bv1_5.jpg.webp</image:loc>
      <image:title>Our Work - A Wee Walk Works Wonders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/02239e80-09ad-4e98-90ab-10c3f226fbc4/AWWWW%2BMock%2BUps%2Bv1_6.jpg.webp</image:loc>
      <image:title>Our Work - A Wee Walk Works Wonders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/df732be6-a122-40d4-b6b2-80600fb88574/AWWWW%2BMock%2BUps%2Bv1_8.jpg.webp</image:loc>
      <image:title>Our Work - A Wee Walk Works Wonders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/08473a8e-5216-41d6-9b16-93f5091628cd/AWWWW%2BMock%2BUps%2Bv1_9.jpg.webp</image:loc>
      <image:title>Our Work - A Wee Walk Works Wonders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69da5ea1155f3e1d29b1d200/e9f9c3cf-a08c-43fc-8d65-4b87c448a9c2/AWWWW%2BMock%2BUps%2Bv1_10.jpg.webp</image:loc>
      <image:title>Our Work - A Wee Walk Works Wonders</image:title>
    </image:image>
  </url>
</urlset>

