James Jones & Sons - A History of Innovation

James Jones & Sons Ltd - History of Innovation

James Jones is a timber company with a rich and fascinating history. They have been in operation, and in the same family for over 180 years. Over the years, James Jones have been behind numerous industry defining innovations and continue to lead today.

My task was to combine the rich history of the brand with the modern innovations they use today.

During research we discovered a huge archive of imagery dating back to the 19th century. We combined this real archive photography and shot new photography to show both innovation and history, connecting the past and the present and therefore visually conveying its rich brand story. 

We wanted to convey that though the technology has transformed over time, the brand values haven’t really changed in 180 years. We wanted to explore how to combine images from the past with the present to make single images. We found images which we could split and then planned shots where we could compose contrasting technology and shoot to complete the story. All historic images come from the James Jones family photography collection. 

Roses Creative Awards 2021: Best Art Direction - Finalist

Project Management: Emma Loftus
Photography/Retouching: Steve Reid
Art Direction/Design/Copywriting: Andy Smith
Archive images: James Jones

© James Jones & Sons Ltd

Find out more - https://www.jamesjones.co.uk