CREATIVE
Brand strategy and identity that goes deeper
Whether you’re an established brand or just starting out, I can help you define who you are and how you show up.
A strong brand is more than just a logo and a colour palette. It’s your values, your voice, and the reason you do what you do. The visual identity is important, but the real power lies in the thinking behind it.
I work with you to uncover your brand’s personality, purpose and story. Then I turn that thinking into a clear, consistent identity that reflects your values and connects with your audience. Whether you need a full rebrand or a thoughtful refresh, I’ll help you create a brand that’s confident, distinctive and built to last.
Design that fits your brand, not mine
There’s no fixed house style at Mr Smith Creative, and that’s intentional. Every client is different, and every audience responds to something unique. So rather than impose a signature look, I design with your brand in mind and your audience at the centre.
Whether it’s a brochure, campaign or full identity system, my aim is always the same, to make information beautiful, useful and easy to understand. Work that stands out, but never shouts. Design that does its job, and does it well.
Ideas first. Always.
I’m a concept-led creative who starts with sketchbooks, not screens. Working by hand helps me focus on the thinking first, before any style or software gets in the way. It’s how I make sure the idea is as strong as it can be.
I specialise in turning brand propositions into clever, engaging campaign ideas across any medium. Concept first, craft second. Every time.
Telling your story through film
Video is one of the most powerful ways to bring a brand to life. It captures attention, conveys emotion, and helps audiences connect with your story. It performs brilliantly on social media too, because people engage more with moving image.
Video doesn’t need to be expensive or overcomplicated. I work on projects of all sizes and know how to tell strong visual stories with clarity, creativity and impact, whatever the budget.
By identifying how each ship contributes to pollution at port, the EPI empowers port operators, local authorities, and ship owners to optimise their operations and implement sustainable changes that will have a positive impact on a local and global level.
And by establishing the EPI at every port around the world, together we can make it easier than ever for ships to operate efficiently and responsibly – using simple, standardised reporting, wherever they call.
A video highlighting the achievements of James Jones & Sons Ltd
A preview video for the exciting new Dunard Centre theatre in Edinburgh.
Now is time to put bus at the heart of Scotland’s future, for a greener, healthier, fairer, and stronger future for everyone who lives here. Discover how you can love bus, to bring the benefits of bus into your life and create positive change across the country.
A video highlighting the amazing work Scottish Mountain Rescue volunteers do saving lives, and encouraging donations to keep this service going.
Promotional video telling the story of the Ethical Shellfish Company
A promotional video for the garden design Studio MAM in East Lothian.
A video created for Studio MAM promoting their garden design services.
A video highlighting the business successes of James Jones & Sons Ltd
The Environmental Port Index, or the EPI, is a sophisticated but simple to use reporting tool, designed to help ship owners and port operators to chart a course for positive change.
By aligning the operational and environmental benefits of following best practice sustainability at port, the EPI empowers ships and ports to ensure a better future for their individual businesses, as well as our shared industry, societies, and planet.
© Mr Smith Creative Ltd.
