Step Count Challenge - Case Study

Step Count Challenge 

In 2019 I pitched with copywriter Andy Tucker to create the new brand identity for the Step Count Challenge from the social enterprise Paths for All. They champion everyday walking in and around the workplace for a happier, healthier, greener Scotland.

Activities
Identity Design
Brand Workshop
Graphic Design
Website Creative Direction
Copywriting by Andy Tucker - https://www.tuckerstuff.co.uk)

Brand workshop
The first step was to conduct a brand workshop in the Paths for All offices in Stirling. I prepared a one day workshop, and took the team through a series of exercises to exploring their collective values, beliefs and purpose.

Brand messaging guide

The workshop allowed us to create a Brand Messaging guide, which gives the Step Count Challenge a consistent and focussed way to communicate with people. The guide provided the proposition and foundation for all creative work to follow.

Brand identity design

The brand messaging guide was used a foundation for the brand identity creative brief. The proposition, values and tone of voice were all used to inform the visual as well as the written expressions of the brand.

The final concept was a simple abstraction of steps laid in a tile. The steps can be used as graphic devices in design layouts, and/or extended and made into patterns and lines.

Brand style guide

The combined brand messaging and brand identity were broken down and expanded into a simple, easy to use brand guidelines document, which covers all aspects of the Step Count Challenge brand.

Website creative direction

The brand guide was followed to analyse the existing Step Count Challenge website and provide a new look and feel.

Milestones

Celebratory milestone badges are rewarded to teams and individuals as they achieve various goals.

Social media

The brand messaging and brand guidelines were followed to produce social media advertising materials.

Find out more - https://www.stepcount.org.uk