A Wee Walk Works Wonders.
Created with Transform Creative, A Wee Walk Works Wonders was a national behaviour change campaign encouraging people across Scotland to swap short car journeys for walking. Built around a simple Scottish phrase and a playful family of illustrated characters, the campaign translated complex messages around health, wellbeing, climate and cost savings into something warm, memorable and easy to engage with. Rolled out across outdoor media, animation, radio and digital platforms, the campaign combined humour, storytelling and strong visual design to inspire practical everyday change in communities across Scotland.
The success of A Wee Walk Works Wonders came from making behaviour change feel positive, achievable and human. The campaign balanced serious outcomes with warmth, humour and accessibility, helping people connect emotionally with the message rather than feel lectured by it. The illustrated character family became one of those ideas that carried naturally across every touchpoint, from bus adverts and posters to animation and radio. The results showed the real world impact creative communication can have when strategy, storytelling and design work together clearly.
In Renfrewshire, Moray and Aberdeenshire, one in three people reported walking more and driving less after seeing the campaign. Ninety one percent said it caught their attention, whilst eighty six percent felt more motivated to walk instead of drive for short local trips. Residents saved an estimated £280,000 per month in fuel costs, with projected annual savings of £3.4 million and carbon reductions of 152 tonnes every month. The campaign was also shortlisted for three major Scottish awards, recognising both its creative quality and measurable public impact.
“Andy is a delight to work with. He's full of creative energy, enthusiasm and ideas, which is what you want from a designer. At the same time he's also very professional and hardworking. I can always trust him to get the job done with the minimum of fuss. Andy has a lot of experience of the design industry which gives him a great understanding of how to pull a design project together and give clients what they need. I would definitely recommend him.”
Elspeth Wray, Enterprise Manager
Transform Creative