Case Study - Active X Backs

Active X Backs

Active X Health and Active X Backs are the brand of expert osteopath Gavin Routledge. He has treated some very high profile customers, including Scotland rugby legends Gavin and Scott Hastings. He runs a clinic in the New Town of Edinburgh, and has a range of online resources. 

Mr Smith Creative worked with Gavin to give his brand a fresh new identity and range of creative tools to use to promote his services.

Activities
Brand Refresh
Brand Style Guide
Outdoor, Print and Digital Advertising
Interior Design
Signage
Digital tools
Stationery

Brand refresh
The first step was to give the brand a lift. Mr Smith Creative worked with Gavin to establish a creative brief to pinpoint exactly what he needed his new brand to convey. Next, I developed a range of concepts which brought these values to life and settled on a new brand mark. 

App
The Active X Health App was in testing mode, so it was a great opportunity to give it a facelift. The style and functionality were reviewed and re-designed to become on-brand and more user-friendly.

Advertising
We worked together to develop simple ad concepts to use outdoor, online and in print. Hero images and big headlines are used to inspire confidence and empower viewers to embrace the benefits Active X can have on their lives.

Digital and physical brand tools
We also created a set of really useful tools for everyday use. These include practical things like compliment slips, letterheads and business cards and digital tools like email signatures and powerpoint templates.
The body of work for Active X gives the brand an ownable identity, a practical set of tools and a robust platform to create their own materials with. And for bigger and more unusual projects, we can help out quickly and effectively, as we know the brand as well as they do.

Andrew is a delight to work with - creative, insightful, responsive.  I'm delighted with the results and look forward to working with him again. 
Gavin Routledge, Chief Health Officer
Active X Health

Find out more - https://www.active-x.co.uk