Scottish Seabird Centre – Marine Fest

Bringing Marine Fest to Life with Underwater Imagination

A flexible identity system designed to grow with Scotland’s newest coastal festival.

The Scottish Seabird Centre is a well-loved marine conservation and education charity based in North Berwick, East Lothian. Their award-winning visitor centre offers a mix of interactive experiences, live wildlife cameras, boat trips, learning programmes and hands-on conservation.

Project Brief

In 2021, the Scottish Seabird Centre launched Marine Fest – a new annual festival that celebrates Scotland’s remarkable marine life. Blending education, citizen science, wildlife encounters and family entertainment, the event was set to take place over five days each summer, around World Ocean Day.

The team needed a bold, adaptable visual identity that could work across multiple formats – digital, print and onsite. It had to be flexible, easy to update and cost effective to roll out year after year.

Creative Approach

I developed a strong visual language built around an editable vector graphic that evoked an underwater scene. The illustration featured seaweed, marine plants, crabs, octopuses and even the odd submarine.

This playful underwater world became a framing device. It allowed me to build striking, type-led layouts using the Seabird Centre’s own fonts and colour palette – keeping it fully on brand but with plenty of creative freedom. Because the system is vector based, it can be easily resized, repositioned and recoloured for different uses.

Execution

Everything was designed and delivered in-house by me – giving the Centre a fast, flexible service and excellent value for money. I created designs for posters, digital screens, online promotions, merchandise and more. By keeping the graphics editable and consistent, the campaign can evolve with each new year while staying instantly recognisable.