North Berwick Trust - Identity Design

North Berwick Trust 
In 2018 I was invited to pitch for the new brand identity of North Berwick Trust a non-profit organisation tasked with the conservation of North Berwick town in East Lothian, where I live and the surrounding area.

I first pitched against my friend Mick, and then partnered up with him to complete the project after I was successful. Mick sadly passed away in 2019, so this is the only major project we worked on together, and it was really successful for both of us, and for our client. A sign of what could have been a great working partnership. 

The concept
Many local brands use the Bass Rock as iconography, it is a famous world heritage site, with a striking silhouette. Others use North Berwick Law, an ancient volcano situated on the same fault line, but strangely no-one was using the whalebone arch, a replica sculpture which replaced a real whalebone arch, which sits on top of The Law overlooking the town. 

To me, the whalebone arch represents protection, strength, and is shaped like North Berwick Law itself, and of the prow of a boat. For an organisation like this, in a a coastal town, I felt the simple shape communicated all of their brand values. Thankfully, they loved it!

Find out more - https://www.northberwicktrust.co.uk